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The Manga Connection
2007-04-24 08:55:13

A few days ago, reacting to my post about a three-party system, some people mentioned that they thought I was overlooking or forgetting the assorted Manga publishers who've been establishing themselves in the States. So let's talk about that in the same context.

I don't need to be convinced of the draw-potential of manga, as I myself have been reading the stuff for about twenty years now ("reading" being a loose term in the earliest years, when my crowd would make forays to Kinokunia Books or the Yaohan Mall in Fort Lee and scarf up copies of whatever untranslated manga looked interesting. But the appeal of the work of artists like Go Nagai, Rumiko Takahashi and Shotaro Ishimori transcended language.) But despite some of the alarmists out there in the world, I see the rise and spread of manga in this country as additive to the comic book market, rather than directly competing with what we do.

Certainly, most manga publishers aren't competing over the same talent that we and the guys uptown are using. And from what I can tell, they're not directly competing for the same dollars in most cases, in terms of the readership and the retail community (both in the direct market and in bookstores.) Where there's a pretty direct relationship between the sales levels of the titles at the "big two"--when Marvel numbers go up overall, the other guys' numbers tend to fall, and vice versa--there hasn't yet been much of an affect on the numbers from the manga outfits.

What manga has done is to get a lot more people reading comics. And while they may really only like that one type of comic, at least at the moment, that does open the door to the potential that we could lure some of those readers into checking out what we're doing. There's already a little bit of crossover between talent, with American creators doing home-brewed manga projects for certain publishers, and certain manga artists who've done projects for the mainstream American publishers. So there's a definite crossover of ideas and approaches going on.

But at least at the moment, the manga publishers aren't direct competitors in our marketplace--they're indirect competitors at most, and what they bring to the marketplace is additive.

More later.

Tom B
I Agree
I've seen both comic stores without manga and manga/anime stores without comics, and no one seems to mind. Manga enthusiasts have different conventions, outlets, and themes. Though they both come in small, paper-bound packages and have panel by panel visual storytelling, they really aren't standing side by side as direct competitors.

Though it would be interesting to see some sort of working-with between the two groups, as you mentioned. It could be good for both groups, whose hardcore fans are probably wary of the "other side" to a certain extent.

Posted by PseudoSherlock on 2007-04-23 09:16:29
I don't
and I spare you my opinion about the way you consider ( or not ) some others publishers as interesting concurrent ,( AVATAR and MOONSTONE, you didn't reply) , it is actually difficult to discuss with someone who actually thinks with numbers on a paper ( I'd really like to know if Matt Wagner, Mike Mignola, Duncan Fegredo, Sam Kieth, Dean Ormston,Paul Pope, Kyle Baker,Vince Locke ,Guy Davis, Paul Griest and Glenn Bar exist in your world....and you dare to say things like : " Certainly most manga publishers aren't competing over the same talent that we and the guys uptown are using "...), so let's see :
Marvel takes the risk to publish XIII, wish is one of the best market-sales in Europa since maybe ten years, will you do the same with let's say " Number 5 " by Tayo Matsumoto, a manga less ghettoysed than the others, read the story, the joke " one man to beat them all" is not a joke any more, maybe you're still there, but far less numerous...
( no, I'm NOT offensive )



Posted by notapotatoe on 2007-04-23 10:10:35
Notapotatoe
The most frustrating thing about reading your posts is that they ALMOST make sense. It would be better if they were completely indecipherable, but there is just enough there to make me read it again and try to figure it out. AAAARRGH!

Posted by bigdaddyhub2 on 2007-04-23 11:25:19
well manga can be ok and if marvel wants to publish one its a great idea sell spiderman to a whole other genre

Posted by capjosh on 2007-04-23 11:30:26
sorry bigdaddyhub, next time i will kwistabeeble a jabberwocky

Posted by notapotatoe on 2007-04-23 11:42:47
hahahah, notapotatoe.

haha, oh wow.

Posted by gamblerisk on 2007-04-23 11:52:34
A lot of my friends came to American comics (particularly Marvel) through reading manga and then branching out. There's manga in all of the local comic shops. It brings people to the source, if you will. One of my friends doesn't seem to read as much manga since he started reading US, so I would see them as a little competing. Though they might be additive, I suppose. They bring in a different audience. I haven't liked much manga, but I've tried some of it because it's in the comic store and I've found some good ones. It can happen both ways...

Posted by Undergirl on 2007-04-23 12:08:51
What about the effect of new big name Manga on American Comics Sales?

Posted by deworde on 2007-04-23 12:39:35
well it's that it's not direct competitors so this way we canbe open to new styles......... but american comics still rock

Posted by HalfBloodAngel on 2007-04-23 12:46:29
potatoe
Yes! I understood that!!!!

Posted by bigdaddyhub2 on 2007-04-23 13:14:41
it's not big news that Europeans comic-books, Japaneses comics and Europeans comics responds together in diversity; in Europa a character as the only subject of a book is regarding as litterature for children, the main titles (XIII, Thorgal, Rork ) tends to have a short-time living ( 20 years and it's done ) and there are not some real tries of revivals so there's much an author-politic, or the publishers think in a way of sagas who can give birth to extensions, and it doesn't make much of ten years, and I think that the Japanese editors are thinking the same (" Akira", "Dragon head " were sagas, even if there's some titles they wish to make ongoing with ).
My point is that there's not some strong mythologies as there are in the Marvel and DC Universes, so I tought it was non-sense to compare, and despite all the respect I have for Marvel, they could fear an editor who decide to simultaneously revive some old myths
like Mandrake, The Phantom and Buckaro Banzai and publish some not well-know works like " Number 5 " AND the complete " Peramus " by Breccia senior.
(-kwist )


Posted by notapotatoe on 2007-04-23 13:56:53
bling
One thing that I think that might keep keep people away from the US comic stuff is price and value, I think. I read a little bit of manga before I got in to Marvel (which was pretty recent actually.) Most of the comics I buy are 3 bucks a pop or maybe more. Manga costs 10 bucks and has a lot more meat in it. now when you do the math you get some what more material for those ten bucks than you would with 3 comics for 9 bucks. Now don't get me wrong I would pick Marvel over manga most anytime, but I feel the price tag might scare others away.

Posted by luigi8922 on 2007-04-23 13:57:40
i think that spider-man was not made to be re-created as "anime" style drwaings. now, i didnt read this blog post so im probably saying the most random thing. however, accordong to this picture, spider-man should not be drawn that way. why cant the drawings be the same like when stan lee started office, it was better.

Posted by imoony on 2007-04-23 21:26:16
well, that is the whole point of the blog, sortof. Everyone who has posted said they have read Japanese styled comics before, and some of them said that it was ok, but they still like marvel. I think that if Marvel started using the manga style to tell new stories using established characters, it might atract fans of manga, but i don't think they will begin reading spiderman comics just because there was a mangaof spiderman. Most people i know who like manga will not read something extremely different.

Posted by comixkid2099 on 2007-04-24 06:20:22
patoatoe......that makes no sense
one the potatoe crap makes no sense two I LIKE TEH PICTURE!!!

Posted by Orthag on 2007-04-24 08:50:42
In my opinion, it's a completely different market. Although both "graphic novels" they attract a different fan base. From what I've seen you, you can get a lot of girls into manga and a lot of guys into comics. Not that they don't interchange, but the majority of people I see buying or talking about Manga are girls. I'm a split fan and spend as much in comics as I do in Manga, they don't interefere with one another. Though I do like the Marvel Mangaverse stuff.

Posted by Etrae on 2007-04-24 11:34:45
Etrae, you are correct, i beleive. There are a lot of girls who like manga.

Posted by comixkid2099 on 2007-04-24 17:25:22
I agree most people who I know that read manga also read comics so I think the market can almost share readers. Also I came to American comic by Manga so in my mind there is not much of a difference but thats just me

Posted by Wild_Wolf on 2007-04-24 19:54:42
woot woot
woot i love spiderman

Posted by geeksabbith on 2007-04-24 23:56:14
Legends Of The Spider Clan
A few years ago Marvel released a 5 part series called Legends of the Spider Clan, it had a very martial arts feel to it and later after that they released a fev other comics with that same Manga feel, Human Torch, Venom, and Mastique, just to name a few, so what im getting at is i really liked the manga style, it was refreshing to read and the art was amazing, so i would not be against marvel doing another manga series, if just to stir things up a bit.

Posted by Sparks1594 on 2007-04-25 07:38:07
Tom...
"And while they may really only like that one type of comic"

When did manga become one type of comic? Surely manga encompases more types of comics than Marvel as a whole?

Posted by RichJohnston on 2007-04-25 08:11:42
I like the picture too

Posted by notapotatoe on 2007-04-25 11:35:21
Orthag...
okay we're on Marvel blog here, but we can expect to find people who like comics in general, as good books...

Posted by notapotatoe on 2007-04-25 14:09:13
Hear, hear
I couldnt agree more with you, I think people are so blinded by this fad of manga that they overlook the reality of what marvel does and how long theyve been doing it. Personally Im not much a big fan of manga but I do respect what there trying to achieve, if independant artists and publishers feel they have somthing to offer the industry I say do it....why not...there happy doing it and there not affecting marvels overall selling titles. If anything Manga will only open up the apetitle for newer readers to come on over to marvel, and in doing so then is provided with the best in wriiting and art work that there is.

Posted by terciera on 2007-04-27 01:29:34
The Reason
I think there are 2 reasons for it
1:obviously to get readers who are hardcore manga fans to start reading marvel.
2:The ultimate versions got such a good rush.

I personnally have no other opinion on it I just hope they don't restart series they run their company into the ground

Posted by myth1602 on 2007-04-28 19:06:25
apology
between series and they there should ba a "so many times"

Proofread your bloggings kids

Posted by myth1602 on 2007-04-28 19:07:58
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About this blog:
Ramblings and musings from the mind of Tom Brevoort. "It won’t be clean. It won’t be fun. It mostly won’t be coherent."

About the author:
Tom Brevoort is Executive Editor for Marvel Comics, and oversees such titles as New Avengers, Civil War, and Fantastic Four.
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