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The Year That Was -- 1998

Another week begins another round of odds and ends. Continuing our irregular series of postings on sales figures past, here's a snapshot from November, 1998, a little bit under a decade ago. There aren't any issue numbers listed herein, but I can recall that this was the month of the Spider-Man renumbering, when AMAZING and PETER PARKER restarted with new #1s (hence their higher-than-usual position on this chart.)


What's interesting about looking at these figures from this vantage point is just how similar they are to the numbers of today. We've all heard tell that the marketplace has turned around, and that things are better now than they were in the late 90s. And that's certainly true from a stability standpoint. But these sales figures mirror the sorts of units we're doing today pretty accurately--in fact, they may be marginally better.

Of course, the big difference between now and then are the additional revenue streams that have opened up. When these numbers were catalogued, Marvel had virtually no collections program to speak of, whereas now TPBs and Hardcovers are a standard part of our publishing plan.

NOV '98

1 Unc. X-Men -- 140111

2 X-Men -- 135585

3 Amazing Spidey -- 125871

4 Peter Parker -- 116545

5 Wolverine -- 106244

6 Avengers -- 101777

7 Daredevil -- 85668

8 Fantastic Four -- 84003

9 Capt. America -- 77267

10 Mutant X -- 76392

11 Aven. Forever -- 76189

12 Spidey Chap 1 -- 75435

13 Webspinners -- 75338

14 Iron Man -- 72993

15 Thor -- 72757

16 Generation X -- 57623

17 Spider-Girl -- 56497

18 X-Force -- 56195

19 X-Men Liber -- 53593

20 X-Man -- 52202

21 Iron Man/Cap -- 51384

22 Thunderbolts -- 50570

23 Cable -- 50568

24 Cap SOL -- 50405

25 Inhumans -- 49301

26 Black Panther -- 49191

27 Cap/Citizen V -- 48028

28 Punisher -- 47992

29 Hulk -- 47986

30 A-Next -- 46503

31 Slingers -- 46323

32 Deadpool -- 40226

33 J2 -- 37416

34 Alpha Flight -- 36696

35 FF Fireworks -- 31632

36 Ramp Hulk -- 28841

37 Heroes For Hire -- 27731

38 Warlock -- 21144

39 Union Jack -- 18787

More later.

Tom B
I remember Webspinners fondly, and this article reminded me of Rampaging Hulk, but what was Fantastic Four Fireworks? It doesn't ring a bell.

Posted by Michael Heide on 2007-07-30 22:36:25
Trade Paperbacks
Tom, that's very interesting. Especially the point about how things look similar until you add in Trades.

If you could ever talk about the effect of Trades, that would be great. I hear people talk about how "waiting for the trade" hurts comics, but to me it seems like it's the other way around. I've spent hundreds of dollars on trades in the last few years (probably more like thousands, yeesh), and I don't think I would have spent a tenth of that without trades. That seems like bonus money for the industry to me.

Any thoughts on how the possibility of trade affects any decisions on books? Is it even something that concerns editors at all?

Posted by CodeGuy on 2007-07-31 03:41:34
Wow, those figures look really good, particularly something like Slingers

Posted by keense on 2007-07-31 04:32:49
I know we complain about the 90s, but I can't help but miss titles like X-Man, Mutant X and the short-lived Warlock.

Posted by NewChad on 2007-07-31 04:45:08
I have to agree with CodeGuy. At least for myself, I would definitely not be buying as many books as I do if it weren't for the trades. I buy a number of books in trade or digest format (love those digests, by the way!)--along with the occasional hardcover. Honestly, I buy so few monthly series right now that if it weren't for trades, I might not be buying anything. Especially right now, where DC and Marvel have been doing so many crossovers and making the titles more interconnected. Marvel has done a decent job of making the books that I get stand on their own, but DC has all but chased me away from their books. Which is too bad considering the amount of talent working over there right now.

Posted by KentL on 2007-07-31 07:20:25
Ken, I'm with you on the digests. Most of what I have is normal trades, but I've been getting all the Runaways digests. Being in my early 30s now, I'm starting to get far enough away from being a teenager that I wouldn't have looked twice at that series for $3 an issue. Even for regular Trade prices I would have passed. But as a digest it was such a good deal that it was worth a shot, and I enjoyed it enough to keep getting it.

Posted by CodeGuy on 2007-07-31 09:00:03
enjoy trade
as a reader, trade had always been ways to find issues I tought never find anymore,
DC Vertigo provides a wonderful trade-paperbacks line with the Swamp-Thing or the Sandman,Gaiman and Moore are significiants examples of stories thinked with a global point of view ( what they had to tell and not more), and this is a mark of respect onto their works to make them still reachable;Marvel got the reputation to be more chaotic with particulars strong runs here and here ,apart some exceptions we know ( Chris Claremont,Frank Miller, Grant Morrison),so I got absolutely no problem with the Essentials collecting all the issues ( a chance for some who had been censored , it's also a good thing after a weaker arc to see what follows or what permit to it to be so "new ", so "good "; even a weaker doesn't stay weak for long, I'm thinking about the X-Men "Muir Island Invasion" who hadn't been well received at the time, it was a particulary transition needed, I had been glad if Marc Silvestri had handle it to the end as he did for the Adversary-run, anyway that's o.k ) but I remember right now that someone had
already ask the question about it....

Posted by notapotatoe on 2007-07-31 12:58:22
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About this blog:
Ramblings and musings from the mind of Tom Brevoort. "It won’t be clean. It won’t be fun. It mostly won’t be coherent."

About the author:
Tom Brevoort is Executive Editor for Marvel Comics, and oversees such titles as New Avengers, Civil War, and Fantastic Four.
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