José Moiron of Sleepy Hollow asked us the following, "Hey, How do Premiere Hardcovers get made?"
 
Answer: First, there’s a big meeting where people come in fancy suits and everyone wears nametags. Then they pull out all these charts and spreadsheets and show powerpoint presentations. They use big, fancy terms like, “Our market research analysts show an uptick of growth in our key demographic of potential buyers.” THEN just when he can’t take any more, Alex Starbuck, editorial assistant to the stars, jumps up and screams, “NO!” then he knocks down all the charts and easels, kicks over the overhead projector and says, “We should do this, because it’ll be freakin’ AWESOME!” Then he proceeds to draw what he envisions the cover to look like on the shirt of one of the other attendees. After everyone stops feverishly applauding and cheering, the drawing is transferred to paper and given to an artist to carefully try and recapture all the energy and creativity in Alex’s original sketch. Then the book goes to print, gets shipped to comic retailers and eventually ends up in the hands of Marvel fans all over the
world.
 
Click on the image to the left and see a comparison of Alex’s original sketch and the final product.
 
And if you think that’s something you should see how we come up with the ideas for the Essentials!
 
 
Thanks, and keep those questions coming!
 
Nelson

PS: Also out this week:

SPIDER-MAN LOVES MARY JANE: SOPHOMORE JINX
CAPTAIN AMERICA: FIGHTING CHANCE – DENIAL
ULTIMARE ORIGINS
MS. MARVEL VOL.6:  ASCENSION
UNCANNY X-MEN: LOVELORN
SHE-HULK VOL.9: LADY LIBERATORS