Cherry Lane Music Publishing Company, Inc. has announced a long-term worldwide music administration agreement with Marvel Entertainment, Inc. The deal includes 2008's blockbuster films
Iron Man and
The Incredible Hulk, as well as established and upcoming animated TV series, including
Wolverine and the X-Men, Super Hero Squad,
Thor and The
Avengers. The deal will also include Marvel's 2010 and 2011 film slate, consisting of
Iron Man 2, Thor, The First Avenger: Captain America and The Avengers.
In announcing the agreement, Mike Connelly, EVP of Business Development at Cherry Lane commented: "We are proud to be in business with Marvel Entertainment, home of some of the most recognizable characters in the universe. Not only is this an amazing partner for Cherry Lane but this is also going to be a fun and rewarding relationship."
Eric Rollman Marvel's President of Animation stated, "As Marvel begins to focus on building our music business, Cherry Lane became the clear choice as a great partner with a long and stable track record, innovative and sophisticated systems for collection and a strong proven work ethic to help Marvel Music maximize its revenue streams from the exploitation of our content. We are looking forward to a long and mutually beneficial future together."
About Cherry Lane Music Publishing Company, Inc.
Cherry Lane, New York-based privately held music publisher founded in 1960 by renowned producer/arranger Milt Okun, oversees an extensive catalogue of legendary songs from Elvis Presley, John Denver, Quincy Jones and Ashford & Simpson, to more recent Billboard chart-toppers including the Black Eyed Peas, John Legend and Wolfmother. Known for its innovative copyright exploitation and administration, Cherry Lane has forged relationships with DreamWorks Pictures, DreamWorks Animation SKG, The Weinstein Company, Lakeshore Entertainment, Walden Media, E! Entertainment Television, Sanrio (Hello Kitty), NASCAR, Icon Productions, NFL Films, World Wrestling Entertainment, Professional Bull Riders, Pokémon USA, Inc. and 4Kids TV, to name a few. Learn more at
www.cherrylane.com
About Marvel
Marvel Entertainment, Inc. is one of the world's most prominent character-based entertainment companies, built on a proven library of over 5,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in licensing, entertainment (via Marvel Studios and Marvel Animation) and publishing (via Marvel Comics). Marvel's strategy is to leverage its franchises in a growing array of opportunities around the world, including feature films, consumer products, toys, video games, animated television, direct-to-DVD and online. For more information visit
www.marvel.com.
