Marvel and Old Navy: A Match Made In Retail Heaven
Marvel Entertainment, Inc partnered with Old Navy for a back-to-school promotion that launched in all stores in the U.S. and Canada in August. This exclusive 70th anniversary promotion around the back-to-school season expands on Marvel's partnership with Old Navy, which launched with an exclusive collection of t-shirts for boys and toddler boys this spring.
The back-to-school promotion features soft-line merchandise, including t-shirts, hoodies, outerwear and other back-to-school items, with graphic designs created exclusively for Old Navy and featuring some of the most renowned Super Heroes in the Marvel Universe, including Spider-Man, The Incredible Hulk, Iron Man, and the X-Men.
Additionally, Old Navy offered a complimentary Limited Edition Amazing Fantasy #15 comic book reprint, featuring the first appearance of Spider-Man, with the purchase of a Marvel Collectabilitee t-shirt, while supplies last. Old Navy will support the promotion with a comprehensive marketing initiative, including in-store point of purchase marketing, in store merchandise vignettes, circular and TV support as well as in-store events in select markets.
Moving into fall, Old Navy will continue to carry long sleeve tees and hoodies.
