Marvel Entertainment, Inc., a global character-based entertainment licensing company celebrating the 70th anniversary of its founding in 1939, has partnered with Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, to launch an exclusive collection of co-branded merchandise featuring some of the most renowned Super Heroes in the Marvel Universe. The partnership enables Marvel to leverage the power of both brands, expanding into previously untapped channels of retail distribution while extending the reach of its popular Super Hero franchise to new audiences.
Created in partnership between Harley Davidson, Marvel and SGI apparel, and available exclusively through Harley-Davidson dealers worldwide, the co-branded program includes apparel and accessories for newborns, infants, toddlers, boys and girls, as well as stationary and paper goods. The merchandise will incorporate iconic images of Harley-Davidson bikes, trademarks and logo along with Marvel style guide art and new art tailored for this program.
"The Harley-Davidson brand -- representing adventure, tradition and strength -- has achieved true cult status among its legion of loyal fans," said Paul Gitter, President of Consumer Products for North America, Marvel Entertainment. "This exclusive co-branded program helps open up new channels of distribution for Marvel, while extending the reach and exposure of both brands."
About Harley Davidson Motor Company
Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and a complete line of motorcycle parts, accessories and general merchandise. For more information, visit Harley-Davidson's Web site at www.harley-davidson.com
About Marvel Entertainment
Marvel Entertainment, Inc. is one of the world's most prominent character-based entertainment companies, built on a proven library of over 5,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in licensing, entertainment (via Marvel Studios and Marvel Animation) and publishing (via Marvel Comics). Marvel's strategy is to leverage its franchises in a growing array of opportunities around the world, including feature films, consumer products, toys, video games, animated television, direct-to-DVD and online. For more information visit www.marvel.com.
