|A look at Ace Clean and Iron Man on the Reuters billboard in Times Square|
By Pierce Lydon
There is only one thing more difficult than fighting a super villain: fighting one that can't be seen!
Luckily, the Alliance for Consumer Education (ACE) and their hulking hero of healthiness, Ace Clean, together with help from The Association for Professionals in Infection Control & Epidemiology (APIC) and Marvel's own armored Avenger, Iron Man hit the streets on October 1 to take on the almost invisible menace known as germs!
Despite the rain, the campaign for cleanliness continued as Iron Man and Ace Clean took Times Square by storm with a frenzy of fun-filled activities aimed to celebrate stopgerms.org and inform kids about the importance of washing their hands as well as treat them to Ace Clean's own adventures and some of the extras on the "Iron Man 2" Blu-ray. Be sure to check out this survey as well!
|Kathy Warye and Rachel Stricof, MPH, of APIC, children and the heroes show off their clean hands.|
According to the Center for Disease Control close to 22 million school days are lost to preventable diseases. To educate kids about how they can do their part in the fight against germs, ACE and APIC distributed over 90,000 comic book style book covers featuring Iron Man and Ace Clean to schools throughout the city. The book covers, complete with games and fun facts about disease prevention, encourage kids and parents alike to visit stopgerms.org to learn more.
|Kelly Semrau, President of ACE, at the press conference at Midtown Comics|
|Iron Man, Chris Cathcart, CSPA and Ace Clean at Midtown Comics announcing the launch of StopGerms.org|
ACE's mission on this day was "to promote responsible and beneficial use of products to ensure a safer, healthier and cleaner environment in homes, businesses and the community" and with the help of Marvel and APIC they did!
|Left to right, Mitch Dane, Marvel, Iron Man, Kathy Warye, APIC, Jill Cook, ASCA, Chris Cathcart, CSPA, Colleen Creighton, ACE, and Ace Clean at Midtown Comics|
"As a dad, I am also aware of the importance of keeping your family healthy during cold and flu season," said Chris Cathcart, president of the Consumer Specialty Products Association and secretary of ACE. "It's amazing how fast germs can spread throughout classrooms and into homes, so much of which could be prevented by simply washing your hands."
For more information about Ace Clean, ACE and APIC, visit stopgerms.org.
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