Marvel: Point One

Marvel: Point One Begins In February 2011

Top-selling Marvel series feature jumping on points for new readers!

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Geared for new and long-time readers alike, the all-new Marvel: Point One initiative delivers the perfect jumping on points for the biggest super hero series in the world! Beginning in February 2011, select Marvel comic series marked with a ".1" after the issue number feature full-length, self-contained stories by Marvel's top creators, laying the groundwork for the next year of storylines. From INVINCIBLE IRON MAN to AVENGERS to AMAZING SPIDER-MAN, each Marvel: Point One issue of the associated series not only begin major new storylines, but also seamlessly introduces new readers into the dynamic Marvel Universe and its popular super heroes.

Additionally, each issue bearing the Marvel: Point One branding will be followed in the same month by another issue of that series, delivering new fans another exciting installment of the series they enjoy.

Below is a full list of Marvel: Point One titles:

FEBRUARY 2011
• AMAZING SPIDER-MAN #654.1
• INVINCIBLE IRON MAN #500.1
• WOLVERINE #5.1

MARCH 2011
• CAPTAIN AMERICA #615.1
• DEADPOOL #32.1
• HULK #30.1
• THOR #620.1
• UNCANNY X-FORCE #5.1

APRIL 2011
• AVENGERS #12.1
• SECRET AVENGERS #11.1
• UNCANNY X-MEN #534.1

"Marvel is absolutely committed to providing new readers with easy entry points into all our comic book series and Marvel: Point One is the next step in our new reader initiatives," explained David Gabriel, Senior Vice-President, Sales & Circulation, Marvel Entertainment. "And to make sure readers can sample all of Marvel's top series, we've priced every Marvel: Point One issue at $2.99. Utilizing our top characters, top creators and employing a huge marketing push, we expect a lot of new faces in comic stores nationwide to check out Marvel: Point One. Retailers should stock up on these titles and the subsequent issues."

The biggest super heroes in the universe. The biggest creators in comics. And now, it's time to jump onboard the biggest comic book series with Marvel: Point One, beginning in February 2011!

 

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Comments

19 comments
rewclaus
rewclaus

It appears as though the answer to my question is "NO." I just received issue #501 of The Invincible Iron Man, and did not receive #500.1.

bsterz65
bsterz65

if deadpool is on 34 now it will be hard to keep up with the series

rewclaus
rewclaus

The only question I have is:Will subscribers to comics such as Amazing Spider-Man get these issues as part of their subscription. It seems to me if these "Point One" issues "begin major new storylines" in the associated comics, then someone subscribing to the associated comic may miss out if they don't receive the issue. I see no mention of this concern.

roconnell12
roconnell12 member

Great i needed a way to start reading amazing spiderman

lenrivv1
lenrivv1

This will not get new readers interested. What will get new readers interested is reducing the price of comics! Will Marvel reduce the prices of their entire line of titles to $2.99 like D.C. will, or only these .1 issues? If Marvel doesnt lower their prices as well they will continue to lose readers and not gain any new ones. Thats the bottom line. Actually I think all the companies should lower their prices below $2.99 too, but I know that I'm asking for too much. Advertising the books in commercials might help, but I realize those are expensive.

mirkwoodchik
mirkwoodchik

Will these be available digitally on the PSP?

squirrel
squirrel

I read on CBR that Marvel is co-ordinating this system with a major promotional push and are"not just going to "make these books and put them out into the direct market," but are working with a PR firm "to get our message into the mass market." "They are pretty positive that this is going to be a bigger story than the direct market itself.""That being said they also say that retailers are there main sales source. After reading the article though, it seems like pretty good business for comic collectors:A) they will all be at 2.99B) they aren't pushing every title they under the point 1 banner, just the ones that it makes sense for considering the long term status of the character's story arc/saga.C) it provides fans with extra, and crucially, not extraneous content at a fair priceIt seems pretty clear that Marvel is more than a little bit concerned with the current price of books and how it effects collectors and readers alike. The more comics they sell, the less they have to charge for them, they can't sell all their books at 2.99 so the try to make a fair-ish balance and spread the cheaper ones around. If all your friends bought all the books you buy, Marvel would be able to sell them for cheaper. Then again, if all your friends bought all the books you buy, then your books will be worth less and less both as rare or valuable issues or even as collected editions.Personally, I'll only be picking up the point 1's that occur in the titles I currently hold:Iron Man, Wolvie, Cap, Avengers and Secret, and both Uncanny's. Oh and Thor. But the Spidey looks seriously cool.

KUMA-NIN
KUMA-NIN

Sadly, I see two that do not get it.The ".1" numbering is not meant to turn readers into collectors, but allow a new jumping point for those who want to start reading the series. It is more of a way to say that it is the first chapter of a saga in the series, similar to how CLAMP handles xxxHOLiC. And it is easier and more affordable than to buy past issues (at a possible premium) or those collected edition volumes that would help explain things.As for the pricing, the increase of comic prices are more based on everything from from contracts that have them pay their employees set amounts to maintenance and leasing of the offices and floors they use. It also covers other things like printing and what is required to have us own these comics.As for this system, I think it is excellent. It gives new readers a starting point for a series that is recommended to them. This allows the hardcore collectors to have that extra issue to either read and/or collect. And it is a lot easier to do this than do some special event that marks a major change that new readers may not understand.

novaman74
novaman74

I gotta agree with Archangel and bcook. I have to keep my pull list shorter than I might like because of all this 3.99 cover price nonsense. DC just recently announced they're putting all their titles pack to 2.99 in January. I haven't read anything from them since Final Crisis, their whole superhero line is artistically bankrupt, but that's beside the point. The point is, are all the cover prices going to stay at 2.99 from February onward?

boscoe
boscoe

I think this is a good idea. I don't think Marvel is trying to trick people into buying more books. The .1 issues are like Annuals, however, they focus a lot less on the story of that issue and more on the what the future holds for that comic. So if I pick up Hulk 30.1 and I like what will be coming up in the next twelve months then it will be worth it for me to put on my pull list. If I pick up Invincible Iron Man 500.1 and I don't like it then I will not add it to my pull list. To me it seems like an investment. I only need to buy one issue to see if I will be interested, instead of buying four or five issues before I realize the book isn't for me. That happened to me with the Flash comic. I was excited about it and by the third issue I wasn't. If there was a Flash 0.1 or 1.1 or whatever giving me the theme for the first year, I would not have had to waste my money on 3 comics.

ArchangelDRMRS
ArchangelDRMRS

new readers paying $3.99 is what their problem is going to be. I don't care what numbering gimmick they try to pull. 3 books alone will put you aver $10.00!!! I gotta drop a few titles cause Marvel won't stay consistant with their prices... X-Men & UNcanny X-Men are $3.99 where X-Men Legacy is $2.99. And most of their new titles are all $3.99. Sorry Marvel, unless you keep prices reasonable, you would be getting new readers as much as you think.

bcook
bcook

I'm not sure how this will get new readers. Nowadays if anyone is confused by a characters old canon they can go to wikipedia or any other website. It's not like the old days where you had to own the comic to know what was in it. The thing that got me reading was a combination of the old X-Men cartoon and cheap comics in every store, 10 cents, 25 cents 50 cent comics in some bin. I still search for those but only find 1 dollar. and at a retial price of three to four dollars it's hard to keep up a habit let alone attract new readers.Btw where is that new Runaways?

squirrel
squirrel

I don't know, seems like when they say:"we expect a lot of new faces in comic stores nationwide to check out Marvel: Point One. Retailers should stock up on these"it's kinda up to the retailers to push these issues on their clients. How does Marvel turn non-comic readers into comic collectors? How do retailers even do that for that matter? They're not out in the streets selling books door to door. They're pushing books that they think are good to people that walk into their stores, i.e. comic book readers and collectors.People that don't read comics don't spontaneously start collecting. Seems like the people that turn non-comic book readers into readers and collectors are us, the avid fans and collectors, pushing our addiction on our friends and family.

jarreth28
jarreth28

Is this REALLY that difficult to understand? Seems to be a branding thing where issues that will have self-contained stories will add the .1 to the numbering. So, for you'll have 653, 654.1, 655. I suppose it could be poorly worded and they mean to do a 654,654.1 and 655 thing we'll know for sure when the solicitations hit a couple weeks. What isn't confusing is that the .1 issue will contain an original self-contained story.

adammikael
adammikael

Does anyone else remember when reading Marvel comics was fun? Now it's just confusing. As if all Bendis reboots are re-numbering weren't bad enough, now we have to put up with Point 1? What a joke. This is why I read more DC titles than Marvel titles now.

ongs
ongs

Give us Runaways 1.1 or just Runaways anything!BRING THE RUNAWAYS BACK!

ongs
ongs

Dang where is Runaways 1.1 or in that fact where is Runaways anything!BRING THE RUNAWAYS BACK!

PaibokPowerSkrull
PaibokPowerSkrull

Yeah this is confusing is the .1 just the original story with extra back-up stories or is a completely different book like a One-shot they are reallyy gonna have to clarify this.

eak321
eak321

I don't get it. Are you saying that there will be an AMAZING SPIDER-MAN #654 AND an AMAZING SPIDER-MAN #654.1? How will they differ?