Avengers VS X-Men

Avengers VS X-Men Launch Parties

Find out how you can celebrate this landmark event with your comics retailer

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Marvel’s making sure all comic book stores worldwide are armed for the biggest super hero war of all time with the Avengers VS X-Men Launch Parties on Tuesday, April 3 at 8pm (local time), one day before the first issue goes on-sale. In addition to being the first in line to purchase AVENGERS VS X-MEN #1, fans will also be able to receive special items exclusive to these parties, specific to the team—Avengers or X-Men—supported by the store.

To ensure these parties are the biggest sales success of 2012, each retailer opting into this event will receive a free Avengers VS X-Men Party Kit from Marvel, containing exclusive promotional materials. In order to receive this party kit, every retailer just needs to choose a team—Avengers or X-Men—and will receive special bonuses for their allegiance.

“We’ve never had a bigger story than Avengers VS X-Men and we’re backing retailers with the biggest incentives you’ve ever seen through the Avengers VS X-Men Launch Parties,” said David Gabriel, Marvel Senior Vice-President of Sales. “Whether it’s advertising, promotional material or limited edition variant covers, every one of our valued retailer partners will be able to get the word out to both their regular customers and new fans about this comic event and the exciting Avengers VS X-Men Launch Parties. Some stores will choose to side with the Avengers and some will side with the X-Men, but I can guarantee one thing—Marvel will make sure all of them have everything they need to make AVENGERS VS X-MEN #1 their top selling comic of the year.”

All retailers who opt into the parties & choose a team will receive the following as part of the Avengers VS X-Men Party Kit:

• Avengers VS X-Men Program, a free comic previewing the upcoming event

• Avengers VS X-Men Postcards

• Avengers VS X-Men Customizable Flyer

• Avengers VS X-Men Customizable Press Release

• Avengers VS X-Men Backlist Sales

• Avengers VS X-Men mini posters

• Avengers VS X-Men promo items

• AVENGERS VS X-MEN #1 Advance Screening Copy, delivered to retailers in late March 2012

• Avengers VS X-Men Party Lithographs

• Mass media promotion around the launch of AvX and the associated parties

• Promotion of parties to Marvel fan base via Marvel.com, Twitter and Facebook

• An additional discount on the Road to Avengers VS X-Men Trade Paperback

And these same retailers will receive complimentary team specific versions—based on their allegiance—of the following:

• Exclusive AVENGERS VS X-MEN #1 Spotlight Variant specific to the team supported by the store

• Free Avengers VS X-Men mini-posters showing store allegiance

• Free Avengers VS X-Men Party Tickets

• Free Avengers or X-Men Team Pins

• Free Avengers VS X-Men in-store signage and shelf-talkers

Retailers, please check the Marvel Mailer or Diamond Daily for regular updates about the Avengers VS X-Men Launch Parties.

Which team will reign supreme? Join the conversation on Twitter with #AvX!

For more on Avengers VS X-Men, please visit http://marvel.com/avx

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Comments

10 comments
xluna
xluna

the X-men have to win this

RemyStorm
RemyStorm

X-men have 2 much intelligence and power on their side for the likes of the Avengers to win...Thor and Hulk is their only problem and Yes Hulk is an avenger and Wolverine will not leave his family

wonderman22D
wonderman22D

Wolverine better not side with the X-men! Either way though, I think the Avengers have this won.

grogtgs
grogtgs

Hulk was in the original Avengers. He should be there

nshinron
nshinron

when is green hulk a avenger? if he is X-men stand no chanceI second that too

fatlad
fatlad

Why is hulk an avenger!!! Anyway hulk will waste them !!!

art1e
art1e

how..the xmen can easily take the hulk...magneto could take the whole avengers team by himself....but their will be some alien or mind control thing where they team up....

UncannyLos
UncannyLos

From just looking at the lineup in the picture, X-men would have this won in a sec. But I also wonder why the hell Banner is with the Avengers.

ADour
ADour

That Green Hulk, who was the colourist of this poster?

foolkiller47
foolkiller47

when is green hulk a avenger? if he is X-men stand no chance