|Marvel's Earth's Mightiest Show|
By Brett White
Marvel Entertainment announced the launch of a new era for its online video content during the Marvel: House of Ideas panel at the South By Southwest Interactive Festival in Austin, Texas. The announcement signals unprecedented growth in an area that Marvel has already blazed trails in. Marvel remains the only comic book publisher to bring fans weekly, digital-exclusive video content and the new Marvel Original Video initiative aims to keep them far ahead of the pack.
"We go to the big screen theatrically a couple times a year," says Senior Vice President & General Manager of Marvel’s Digital Media Group Peter Phillips. "We have home entertainment that you can watch whenever you want. We have great animation that we show on Disney XD in the Marvel Universe block. We also have the small screen, which is our website, our games, and our digital products. There’s something that’s missing. This original video can tie it together. It’s an opportunity to have more on-demand content that’s brand focused that people can enjoy when they want."
Marvel has enlisted superstar talent to create this new content, which will focus on everything from behind-the-scenes looks at the inner workings of Marvel to reality programming, news and documentaries.
“This is stuff that people have [wanted] to do for so long," Phillips notes. "I have people that are falling over each other, they’re so excited to do this. There’s just so much to do here."
|Marvel Super Heroes: What The--?!|
Among the new content announced: the Blair Butler hosted "Marvel's Earth's Mightiest Show," a weekly look into everything Marvel and pop culture, from news to celebrity interviews. Butler comes from the popular G4 series "Attack of the Show!"
Dedicated fans of Marvel's existing original series, "The Watcher" and "Marvel Super Heroes: What The--?!," will be pleased to know that they will be receiving an upgrade.
“Those shows are incredibly well received," Phillips says. "We are putting more into those [two series] on a per episode basis, because people really like them.”
These projects demonstrate the diverse, quality content the Marvel Original Video endeavor will bring to fans. "The Watcher" provides weekly news on Marvel's latest video games, movies and comics, while "Marvel Super Heroes: What The--?!" gives comedic, off-kilter stop-motion animated action in the vein of the comic series of the same name.
"[Marvel Original Video will] really allow us to highlight who we are as a company and give fans some behind the scenes access, which is really what we're all about," concludes Phillips.
Stay tuned to Marvel.com for more details on the Marvel: House of Ideas panel and Marvel’s plans for SXSW. Join the conversation on Twitter using #MarvelSXSW!