Marvel Custom Solutions

Relive Third Thursday at Kiehl's

Captain America and Marvel Custom Solutions celebrate a partnership with cosmetic staple Kiehl's!

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Kiehl's Third Thursday event (photo by Mark Basso)

By Mark Basso

We may be a few weeks shy of the Fourth of July, but true patriotic spirit went on display last week as Captain America’s latest adventure debuted in grand fashion at the Kiehl’s “Third Thursday” event at their Flagship store in Manhattan. CAPTAIN AMERICA: TRANSFORMATION & TRIUMPH, created exclusively for Kiehl’s by Marvel Custom Solutions, chronicled a new exploit for the Star-Spangled Avenger featuring Kiehl's newest product launch for men, Facial Fuel Heavy Lifting.

With refreshments on hand, excited Marvel and Kiehl’s aficionados perused the store, specially adorned with art from the comic for the occasion by artists Angel Unzueta, Ty Templeton, Ulises Arreola and Admira Wijaya. Fans enjoyed an informal Q&A session moderated by Kiehl’s SVP Global Communications Rob Imig, bringing together Chris Salgardo, President of Kiehl’s, Maria Gustafson, VP Global Creative at Kiehl’s, and Marvel editor Bill Rosemann, to give the crowd an inside look at how this project came to life.

Kiehl's Third Thursday event (photo by Mark Basso)

With Captain America hailing from New York City and Kiehl’s flagship store a fixture of the community at 13th and 3rd since 1851 and “before Lincoln was President,” as Salgardo noted, the collaboration came together organically.

Holding the event in this flagship store, filled with unique artifacts such as vintage motorcycles and model airplanes, carried extra significance. As

Kiehl's Third Thursday event (photo by Mark Basso)

Rosemann explained during the Q&A, “There are really three characters in the story: there’s Captain America, there’s Cobra, and there’s the store. In our first meeting [with Kiehl’s], once we saw the store we said, ‘well, the comic has to take place here.’”

Rosemann went on to guide the crowd through the epic battle sequence that takes place in the comic—in the very spot where the fans had now gathered.

“The fight begins at that door,” he said, gesturing to the front entry way behind the crowd. “Cap flies through that window—Cobra and Cap crash through this very floor.”

As the evening drew to a close, Rosemann signed autographs and Captain America himself appeared to take photos with the fans. As Salgardo noted that all comic book stories continue on, readers will have to keep watch for the next chapter in the Kiehl’s story.

 

By Mark Basso

 

We may be a few weeks shy of the Fourth of July, but true patriotic spirit went on display last week as Captain America’s latest adventure debuted in grand fashion at the Kiehl’s “Third Thursday” event at their Flagship store in Manhattan. CAPTAIN AMERICA: TRANSFORMATION & TRIUMPH, created exclusively for Kiehl’s by Marvel Custom Solutions, chronicled a new exploit for the Star-Spangled Avenger.

 

With refreshments on hand, excited Marvel and Kiehl’s aficionados perused the store, specially adorned with art from the comic for the occasion by artists Angel Unzueta, Ty Templeton, Ulises Arreola and Admira Wijaya. Fans enjoyed an informal Q&A session moderated by Kiehl’s SVP Global Communications Rob Imig, bringing together Chris Salgardo, Ppresident of Kiehl’s, Maria Gustafson, VP Global Ccreative at Kiehl’s, and Marvel editor Bill Rosemann, to give the crowd an inside look at how this project came to life.

 

With Captain America hailing from New York City and Kiehl’s flagship store a fixture of the community at13th and 3rd since 1851 and “before Lincoln was President,” as Salgardo noted, the collaboration came together organically.

 

Holding the event in this flagship store, filled with unique artifacts such as vintage motorcycles and model airplanes, carried extra significance. As Rosemann explained during the Q&A, “There are really three characters in the story: there’s Captain America, there’s Cobra, and there’s the store. In our first meeting [with Kiehl’s], once we saw the store we said, ‘well, the comic has to take place here.’”

 

Rosemann went on to guide the crowd through the epic battle sequence that takes place in the comic—in the very spot where the fans had now gathered.

 

“The fight begins at that door,” he said, gesturing to the front entry way behind the crowd.  “Cap flies through that window—Cobra and Cap crash through this very floor.”

 

As the evening drew to a close, Rosemann signed autographs and Captain America himself appeared to take photos with the fans. As Salgardo noted that all comic book stories continue on, readers will have to keep watch for the next chapter in the Kiehl’s story.

By Mark Basso

 

We may be a few weeks shy of the Fourth of July, but true patriotic spirit went on display last week as Captain America’s latest adventure debuted in grand fashion at the Kiehl’s “Third Thursday” event at their Flagship store in Manhattan. CAPTAIN AMERICA: TRANSFORMATION & TRIUMPH, created exclusively for Kiehl’s by Marvel Custom Solutions, chronicled a new exploit for the Star-Spangled Avenger.

 

With refreshments on hand, excited Marvel and Kiehl’s aficionados perused the store, specially adorned with art from the comicfor the occasion by artists Angel Unzueta, Ty Templeton, Ulises Arreola and Admira Wijaya. Fans enjoyed an informal Q&A session moderated by Kiehl’s SVP Rob Imig, bringing together Chris Salgardo, president of Kiehl’s, Maria Gustafson, VP lobal creative at Kiehl’s, and Marvel editor Bill Rosemann, to give the crowd an inside look at how this project came to life.

 

With Captain America hailing from New York City and Kiehl’s flagship store a fixture of the community at13th and 3rd since “before Lincoln was President,” as Salgardo noted, the collaboration came together organically.

 

Holding the event in this flagship store, filled with unique artifacts such as vintage motorcycles and model airplanes, carried extra significance. As Rosemann explained during the Q&A, “There are really three characters in the story: there’s Captain America, there’s Cobra, and there’s the store. In our first meeting [with Kiehl’s], once we saw the store we said, ‘well, the comic has to take place here.’”

 

Rosemann went on to guide the crowd through the epic battle sequence that takes place in the comic—in the very spot where the fans had now gathered.

 

“The fight begins at that door,” he said, gesturing to the front entry way behind the crowd. “Cap flies through that window—Cobra and Cap crash through this very floor.”

 

As the evening drew to a close, Rosemann signed autographs and Captain America himself appeared to take photos with the fans. As Salgardo noted that all comic book stories continue on, readers will have to keep watch for the next chapter in the Kiehl’s story.

 

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