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All-New Marvel NOW!

Burn Up the Streets with All-New Ghost Rider & Lowrider Magazine

Get the details on the new cross-promotion between Marvel Entertainment and Source Interlink Media!

This spring, prepare for Marvel to break the mold again! Marvel Entertainment is partnering with "Lowrider Magazine" in a unique cross-promotion that is sure to shift fans into high gear with the release of ALL-NEW GHOST RIDER.

In this promotion, Source Interlink Media’s (SIM) "Lowrider Magazine" will feature the cover story of “Marvelous Mayhem”. The publication will, for the first time ever, feature the all-new Ghost Rider, including a stunning cover model and the meticulously designed monthly lowrider custom car, all gorgeously rendered by red-hot writer/artist, Felipe Smith.

On sale in April, this one-of-a-kind issue of "Lowrider Magazine," will feature an exclusive interview with Marvel’s Editor in Chief Axel Alonso and ALL-NEW GHOST RIDER writer, Felipe Smith featuring pages from ALL-NEW GHOST RIDER #1 to entice "Lowrider Magazine" readership to continue chasing the adventures of the all-new Ghost Rider, Robbie Reyes.

      Jonathan Rheingold, Marvel’s V.P. Custom Solutions & Ad Sales, emphasizes how Robbie Reyes – Ghost Rider – is the perfect character to bridge both publishing outlets, “Robbie, the most recent host of the Spirit of Vengeance, Ghost Rider, represents the quintessential individual that would be a reader of Lowrider. When the Marvel editorial team was seeking a magazine partner to help promote the release of the ALL-NEW GHOST RIDER, "Lowrider Magazine" was at the top of our list. This is a great illustration of life imitating art and art imitating life.”

      Joe Ray, Editor of Lowrider Magazine echoes Rheingold’s comments, “The lowrider community is a largely Hispanic-dominated culture whose influence was born out of the Los Angeles lifestyle. With the new Ghost Rider being of Hispanic descent and out of East L.A., many of our readers and fans will instantly have a connection with him and want to explore a comic that echoes their own unique Los Angeles and auto-enthusiast lifestyle.”

      In turn, during the month of April, Marvel Comics will feature full-page advertisements for "Lowrider Magazine" across its senior network of comic books. This initiative will also expand out into a series of press announcements, social media updates, Marvel.com exposure and much more that is sure to engage comic book fans and auto-enthusiasts alike. "Lowrider Magazine." in tandem, will push the messaging out via its own large social channels and other audience touch points.

      Retailers will want to boost their orders with the expected increase in auto-enthusiasts this unique promotion is sure to drive into the stores.

      Once again, the biggest creators bring you the biggest characters in the biggest stories…and it’s happening NOW! with ALL-NEW GHOST RIDER and "Lowrider Magazine."

      ALL-NEW GHOST RIDER #1 drifts into stores this March!  For more on Ghost Rider & All-New Marvel NOW!, please visit now.marvel.com and join in the conversation on Twitter with hashtag #MarvelNOW.


      VARIANT by Felipe Smith
      ANIMAL Variant by Mike DelMundo
      A street race leads a young man on the FAST and FURIOUS road of destiny. Amid an East Los Angeles neighborhood running wild with gang violence and drug trafficking, a war brews in the criminal underworld! With four on the floor, Marvel’s newest GHOST RIDER puts vengeance in overdrive!!!

      About Lowrider Magazine

      Lowrider Magazine is celebrating its 37th Year, and continues to be a dominant force in the automotive enthusiast industry across multiple platforms.  Lowrider Magazine¹s mission is to provide unique editorial content that highlights the Lowrider culture in a positive light across print, web, and social media channels.  Lowrider Magazine caters to the Hispanic-American community while engaging its audience by featuring the latest car builds and trends.  Lowrider Magazine is a property of Source Interlink Media (www.sourceinterlinkmedia.com).

      Visit www.lowridermagazine.com to learn more


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      I liked all the ghost riders incarnations until this one.

      The ghost rider was clearly not human and didn't follow the super-hero dressing code like this one. A human with an Halloween costume could sign autographs posing as this Ghost Rider !

      Even Agent Venom with his car-possession trick is a better ghost-rider from my point of view.

      I don't know many comics readers around me, I know a little more super-heroes movie fans, and only one of these people is interested in cars. And even then, I'm not sure he would be attached to see realistic engines for Ghost Rider.