Two years ago, Marvel introduced an unprecedented app, Marvel AR—Augmented Reality—and changed the way fans could interact with comics. This year, Marvel revitalizes and reintroduces the program to offer an even richer experience.
“It was just time,” John Cerilli, VP of Content & Programming, explains. “After concentrating on the actual content going into the app and pumping it full for nearly two years, we realized the app itself may not be giving users the best experience it can.”
The most important change should be noticeable right away, according to Cerilli.
“The app itself will function a lot faster and smoother than it has lately,” he promises. “We’ve done a ton of work to make certain of that.”
The upgrades spread from there touching on all aspects of the app beginning with aesthetics.
“As soon as the new app build launches, which will be very soon, users will notice a different logo and color scheme for the app button,” Cerilli reveals.
Beyond appearances, users can expect an increase in the content that they love.
“We promise more 3D!” exclaims Cerilli. “One of the finest executions we’ve done to date was seeing Cap fight Wolverine in our AVENGERS VS X-MEN Hardcover. Fans really loved it. We really loved it. So we’ve figured out a way to budget for them and when fans see what we have in store with some of the new 3D executions, they’re going to love it. We’re also really fond of our Marvel Science series and have a great relationship with some world class thinkers, so you’ll see a lot more of that, too.
For those who have been with the app for a while now, it will become easier than ever to revisit past favorites.
“We are archiving the nearly 1500 app ‘executions’ we’ve done to this point on Marvel.com/AR, in a newly thought-out page, so getting access to past AR from back issues and trades will be easier than ever, too,” Cerilli pledges.
Finally, for those who may have used the app sometime in the past and have lost track of it, Cerilli points to this as the perfect time to give it another shot:
“This retooling and rethinking was much needed to make the app function up to our standards again and I encourage everyone who reads Marvel Comics to try it out, especially if you haven’t in a while.
“It’s fun, what more reason do you need?”
SXSW 2014: Marvel AR
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