Sometimes it's easy to be a hero-so are you ready to be one? You know all about The Hero Initiative already, right? Those agents of awesome dedicated to helping comic book creators in need? Well, now you can help out the cause, too. If you shop at Ralphs, get yourself a Ralphs Rewards card. Sure it gets you discounts and all of that good stuff, but here's the best part: you can register the card with a Ralphs-approved charity! So, every time you shop and use the card, Ralphs will donate a small percentage to the charity of your choice! What's it cost you? Nada. Zilch. Zip. Nothing! Ralphs does it as part of their own corporate giving program. So, if you don't have a Ralphs Rewards card yet, what the heck are you waiting for? Get one now at your local Ralphs! Already have a Ralphs Club card you say? Well, it's time to update and upgrade to the new Ralphs Rewards and re-register your card for The Hero Initiative. Here's what you do: 1. Just click on over to: Ralphs Rewards Enrollment 2. Enter The Hero Initiative NPO # (non-profit organization #), which is 80680. (It's under the corporate name, "A Commitment To Our Roots.") 3. Fill out the rest of your info. 4. Rest easy knowing you're a hero, too! You can do this anytime-but the official changeover from Ralphs Club to Ralphs Rewards happens September 1. Without your help, the Hero Initiative will go back down to zeroparticipants in the Ralphs Reward program. Do it now and it will be in effect for Sept. 1. This applies to Ralphs, Foods Co. and Food 4 Less stores in Southern California, Nevada, Illinois, and Indiana. We know your inner hero wants out and we thank you for letting him/her free!