Custom Solutions/Promotions Update December 2008

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MARVEL, BBDO, AND CAMPBELL'S, TELL A STORY OF DIVERSITY WITH THE HELP OF SPIDER-MAN AND THE X-MEN! This month, Spider-Man swings into schools to teach the importance of tolerance and understanding. When a young girl, discovers she is a mutant, Spider-Man and the X-Men come together to offer a message of cooperation and acceptance. However, when Magneto comes to spread his message, it's up to the combined powers of Marvel's favorite heroes to stop him! If that wasn't exciting enough, this Custom Comic with Teachers Guide is created by the legendary Ultimate Spider-Man creative team of Brian Michael Bendis and Mark Bagley. A true must-have for any Marvel fan! "The BBDO Diversity Council wished to create an initiative that would engage young people across the United States in discussions about diversity, inclusion, and community. When looking for a creative to share this mission with us, Marvel was the most powerful choice. The market strength of the brand, diversity of both their characters and their workplace, and commitment to unparalleled quality in all phases of their storytelling and art made our decision simple. The Spider-Man initiative combines our clients' commitment to these important issues with our own experience in worldwide communication, and we are extremely proud and grateful for Marvel's partnership" – Jd Michaels, SVP, Creative Engineer / Director of PRESS, BBDO New York.

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