Marvel Fashion Down Under

Romance Was Born teams with Marvel to kick off Mercedes-Benz Fashion Week Australia!

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Courtesy of Romance Was Born

Tenaciously opening 2012 Mercedes-Benz Fashion Week Australia like the thunderous force of their comic inspirations, Romance Was Born transformed Pier 2 at the Sydney Theatre Company into a super hero playground, complete with a gigantic paper-pop up set straight from the pages of a beloved Marvel comic book. Guests Jenny Kee, Catherine Martin, Sophie Lowe and Susie Lau (Style Bubble) were treated to a SLAM! KAPOW! and BOOM! and models were altered into modern day super heroes with sass as their super power.

Inspired by the almighty spectral power of color, Romance Was Born is drawn to the pop appeal of Marvel Comics and their iconic super heroes. An interest also sparked in the process of CMYK (Cyan Magenta Yellow Key) printing which is used to produce these classic characters from the Marvel world. The CMYK printing technique of halftoning and the pattern like dot work of applying color is responsible for that instantly recognizable comic book style.

Courtesy of Romance Was Born

"Working with Marvel has been a dream", says one half of Romance Was Born, Anna Plunkett. "Having access to such incredible graphic archives has been so exciting. The Marvel group has been really supportive in helping us reach our creative vision. It's been a terrific process seeing the collection come to life, and a real privilege to work with such an incredible respected and creative company!"

“Marvel is a brand steeped in tradition but is constantly innovating. The continued popularity, heritage and inspiration Marvel represents all over the world is a testament to the appeal of the brand to artists, creators, collaborators and fashion designers such as Romance Was Born. The collaboration is original, truly one-of-a-kind and speaks to the enduring appeal of the characters and stories of Marvel—with a dash of drama and high fashion allowing us to speak to fans of fashion and art in a unique way,” said Simon Philips, President, Marvel Entertainment International.

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