The First Avenger: Captain America

Captain America: The First Avenger and What Comes Next

Kevin Feige talks about where the First Avenger fits in the Marvel Cinematic Universe!

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"Captain America: The First Avenger" comes home October 25 on Blu-ray 3D, Blu-ray, DVD and digital download, and from now until then Marvel.com will bring you daily doses of Cap action! Come back every day for new looks behind the scenes of the film, looks back at the stories that inspired Captain America's cinematic adventure, words from the cast and crew and more!

By Zack Zeigler

In the mid-2000s, well before Iron Man, Thor or Captain America were ready to star on the big screen, Marvel Studios President Kevin Feige was at the San Diego Comic-Con chatting with reporters. A question was thrown at him: “Could we ever see all of the Marvel characters together in the same movie?”

Chris Evans and Hayley Atwell star as Captain America and Peggy Carter in "Captain America: The First Avenger"

“I said we’d look at the characters we have the rights to, and it might not be a coincidence that they team up to be the Avengers,” said Feige. “[And that] notion of a shared universe started out with ‘Iron Man,’ when Nick Fury walks out at the end credits and tells Tony Stark, ‘You’re part of a bigger universe, you just don’t know it yet.’”

And “Captain America: The First Avenger” was the final piece to the puzzle before 2012’s “Marvel's The Avengers.”

“Discussions of a Captain America movie started more than 10 years ago,” Feige explained. “And the film is unprecedented [because] it’s a period super hero comic film--that’s never been done before. And the design work, choosing Joe Johnston as the director, and finding Chris Evans took a long time and a lot of energy.”

Evans was at first reluctant to take on the role of Cap, but Feige and Johnston wouldn't take no for answer. Evans was their guy, and he just needed time to realize it.  

Chris Evans and Sebastian Stan star as Captain America and Bucky in "Captain America: The First Avenger"

“We searched high and low…and we just weren’t finding [Captain America],” he said. “We did lots of screen tests and auditions, and I went back and looked at the master list and saw Chris’ picture. Within 10 minutes of my conversation with him, [I saw] a guy who was almost identical to Steve Rogers. I took him through the movie, the art department, the story…and he [eventually] signed up for duty.”

And with Captain America now coming home on Blu-ray and DVD, Feige and his Marvel Studios team understand why Cap’s movie was such a success, and what will lure people to see “Marvel's The Avengers” next year.

“The comic genre is at its height,” he said. “People are familiar with…the comic genre and now appreciate when you twist the tropes or change those archetypes. This is a traditional story of a super hero, and yet set against a backdrop and villains on a scale that’s very unique to this franchise and Cap himself.”

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