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Marvel's The Avengers

The Avengers Up-Close: Kevin Feige

Producer Kevin Feige shares his experience with Earth's Mightiest Heroes and more!

By Zack Zeigler

Despite having varying degrees of exposure in the five Marvel Studios films leading into “Marvel’s The Avengers,” S.H.I.E.L.D. Agents Black Widow, Hawkeye, Nick Fury, and Phil Coulson have mostly remained enigmatic. On May 4, when the Avengers assemble in theaters nationwide, that will change.

Kevin Feige (far right) assembles with the cast of "Marvel's The Avengers" for the first time at San Diego Comic-Con 2010

"In this movie, we're through S.H.I.E.L.D.'s point of view, this organization who's responsible for sort of taking care of the world and making sure everything runs smoothly," Marvel Studios President Kevin Feige told Marvel.com. "So it is sort of about seeing what a day in the life of Nick Fury and this organization is like."

Fury’s brief cameo at the end of 2008’s “Iron Man” set the wheels in motion for an Avenges movie; it also got people speculating about what could possibly be a big enough reason for Captain America, The Incredible Hulk, Thor, and Iron Man to join forces. Feige, having been a major part of Marvel Studios for more than a decade, knew this heading in, but wanted to execute it in a way that wouldn’t sacrifice story or plot.

"There are a lot of scenes with people talking in this movie…that's what we were most interested in," he said. "You've got to have a spectacle on it, you need to have an epic event big enough to require all of them to come together, but the real interesting thing…is [the heroes’] interactions."

The relationships between the characters won’t rely too heavily on elements from past films. So if by chance you missed one--and you should hang your head in shame if you have--you’ll have no trouble understanding what’s happening.

"Everyone gets an introduction into this movie as if they've never been in any other movie before," Feige said. "This [was]…one of the reasons we wanted [director] Joss [Whedon] to come on board. He understood the characters and was not interested in doing a half-‘Iron Man 3,’ half-‘Thor 2,’ half-‘Captain America 2,’ half-‘Hulk [2].’ He was interested in doing 'The Avengers: Part 1.'"

Marvel Studios
 presents in association with Paramount Pictures “Marvel’s The Avengers”--the super hero team up of a lifetime, featuring iconic Marvel super heroes Iron Man, the Incredible Hulk, Thor, Captain America, Hawkeye and Black Widow. When an unexpected enemy emerges that threatens global safety and security, Nick Fury, Director of the international peacekeeping agency known as S.H.I.E.L.D., finds himself in need of a team to pull the world back from the brink of disaster. Spanning the globe, a daring recruitment effort begins.

Starring Robert Downey, Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner and Samuel L. Jackson, and directed by Joss Whedon from a screenplay by Joss Whedon, “Marvel’s The Avengers” is based on the ever-popular Marvel comic book series “The Avengers,” first published in 1963 and a comics institution ever since. Prepare yourself for an exciting event movie, packed with action and spectacular special effects, when “Marvel’s The Avengers” assemble in summer 2012.

In addition to "Marvel's The Avengers," Marvel Studios will release a slate of films based on the Marvel characters including "Iron Man 3" on May 3, 2013; "Thor 2" on November 15, 2013; and the sequel to "Captain America: The First Avenger" on April 4, 2014.

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