Captain America Month

Producing Captain America: The First Avenger

Marvel Studios President Kevin Feige talks about the challenges in adapting Captain America's story to the movie screen!

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We’re celebrating the July 22 premiere of “Captain America: The First Avenger” with Captain America Month! Enjoy daily doses of new Cap goodness including interviews with the film’s cast and crew as well as some of the biggest creators in the Sentinel of Liberty’s history, retrospectives on our hero’s most memorable Marvel comics and surprises galore! Come back to Marvel.com every day for new Cap Month coverage, and mark your calendars for July 22 to see the Star-Spangled Avenger in action!

By Zack Zeigler

Marvel Studios President Kevin Feige has been producing movies for nearly a decade. Since 2000’s “X-Men,” he’s been involved with some of the biggest comic book movie blockbusters in modern history, including "Thor," both "Iron Man" films, and "The Incredible Hulk."

"Captain America: The First Avenger" one-sheet poster

But even as a veteran of the film scene, Feige sometimes encounters new issues. With “Captain America: The First Avenger,” he and his team at Marvel Studios had to determine whether Cap, an American Super Soldier who figuratively breathes and bleeds red, white, and blue, possessed too much U.S. nationalism to appeal a global market.

"Research that the studio's been working on shows it's not as big a concern as pessimists would think," Feige said. "This movie is about Steve Rogers. It's the emotion you get when you see that kid--who up to that point in the movie was a very scrawny young guy--coming out of the pod [with] his wish fulfilled. That will hopefully identify him with everyone, regardless of the fact that he'll wear red, white, and blue throughout the film."

After Captain America’s origin tale hits theaters July 22, Cap will join the Incredible Hulk, Iron Man, and Thor in the “Marvel's The Avengers,” which is currently filming and slated for a May 4, 2012 release. But Feige already has thoughts on where to take potential sequels, should they occur.

Chris Evans stars in "Captain America: The First Avenger"

"I love the way Ed Brubaker [writes CAPTAIN AMERICA]…the first few pages of one of the comics were a World War II adventure, and they’d inform whatever his present day adventure is,” he said. “I think that could be a fun model if we should be so lucky to do two or three of these. We track [Captain America's] very specific HYDRA, Red Skull-oriented missions [in ‘Captain America: The First Avenger’]…but you'll see many, many gaps that can be filled later."

"Captain America: The First Avenger" will focus on the early days of the Marvel Universe when Steve Rogers (Chris Evans) volunteers to participate in an experimental program that turns him into the Super Soldier known as Captain America.  As Captain America, Rogers joins forces with Bucky Barnes (Sebastian Stan) and Peggy Carter (Hayley Atwell) to wage war on the evil HYDRA organization, led by the villainous Red Skull (Hugo Weaving).


Check out the official "Captain America: The First Avenger" teaser site as well as its hub page right here on Marvel.com for the latest on Cap's big screen adventure hitting theaters July 22!


In addition to "Captain America: The First Avenger," Marvel Studios will release a slate of films based on the Marvel characters including "Marvel's The Avengers" on May 4, 2012, and "Iron Man 3" on May 3, 2013.

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