It's not hard to spot a Marvel super hero, with their colorful costumes, flashy powers and penchant for battle banter, but in real life, the true heroes don't always prove so easy to recognize.

As we enter a New Year, Marvel encourages you to remember and acknowledge the thousands of U.S. veterans who have served in Iraq, Afghanistan and around the world. To honor these extraorindary men and women and say thank you, Marvel has teamed with IAVA.org to provide its member veterans with free annual subscriptions to the Marvel Digital Comics Unlimited service.

Veterans can visit the IAVA Benefits Page, where they can access special offers including this MDCU subscription by joining IAVA.

IAVA is a 21st Century veterans’ organization dedicated to standing with the 2.3 million veterans of Iraq and Afghanistan from their first day home through the rest of their lives. Their mission is improve the lives of Iraq and Afghanistan veterans and their families. They strive to build an empowered generation of veterans who provide sustainable leadership for our country and their communities.

Marvel is proud to partner with IAVA.org and say thank you to the real heroes, the men and women who safeguard our liberty.

If you know a veteran, say thanks yourself by directing them to the IAVA Benefits Page and getting them a free subscription to Marvel Digital Comics Unlimited today.