It's time for San Diego Comic-Con International and Marvel is bringing a show!
Visitors to the Marvel booth (Booth #2329) will get a sneak peak at exclusive video content embedded throughout the booth in posters and images using the Marvel AR app, powered by augmented reality leader Aurasma. Six never before seen videos, including two first looks at Marvel Animation's "Ultimate Spider-Man" will be waiting for fans to discover.
After downloading and launching the Marvel AR app on an iOS or high powered Android device, fans can point at their screens at different Marvel images to trigger unique video content. As a souvenir, visitors to the Marvel booth and the Marvel Animation Panel will also be given exclusive augmented reality SDCC buttons that trigger voice-actor trailers for the "Ultimate Spider-Man."
For those who need a Marvel AR refresher or introduction: At SXSW in March, Marvel announced a partnership with Aurasma to launch the Marvel AR app. The app, available for iPhone here and Android, allows users to watch videos, 3-D animations, recaps and other augmented reality extras by holding their phones up to the AVENGERS VS. X-MEN comic book series. Now, new content is jumping off the comic book pages and coming to Comic-Con.
Download the free Marvel Augmented Reality App and bring the Marvel universe to life like never before! By scanning select Marvel products with your iOS or Android device, you can unlock exclusive content, such as video recaps, character bios, creator commentaries, and more! What can you discover with the Marvel AR App?
For continuing coverage of Comic-Con International 2012 including our live stream plus more stories, photos, videos and more, keep checking the Marvel.com San Diego 2012 hub page and follow along on the Marvel Events App.
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