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Wolverine and the X-Men is a Hit With Kids In All Demographics
The Sunday, January 25th premiere of Wolverine and the X-Men on the Nickelodeon Network was rated:
#1 Rating for US Households against All Kids Networks #1 Show for All Kids 2-11 #1 Show for Boys 9-14 #1 Show Kids 2-5 #1 Show Boys 2-5 #1 Show P2+
The Nicktoons Network's back-to-back premiere episodes of Wolverine and the X-Men on Friday January 23rd was the network's highest rated original series premiere ever with kids and boys. Each episode posted triple-digit gains with all kid and boy demos.
The hour-long block on Nicktoons elevated the network's ratings by +233% with kids 6-11 and +180% with boys 6-11.
Highlights of the Wolverine and the X-Men 8 p.m. (ET) episode on Nicktoons Network include:
The 8 p.m. telecast scored triple digit gains of +133% with kids 6-11 and +175% with boys 6-11. With tweens 9-14 the episode showed tremendous gains of +500%; with boys 9-14, it was up +350%. With kids 2-11 the episode showed gains of +250%; with boys 2-11, it was up +233%. The premiere also increased the Nicktoons Network's total viewers (P2+) by +808% over last year.
Highlights of Wolverine and the X-Men 8:30 p.m. (ET) episode on Nicktoons Network include:
The 8:30 p.m. (ET) telecast scored triple and quadruple-digit gains for Nicktoons with all kid and tween demos and total viewers. The half-hour episode was up +200% and with boys 6-11, up +183%. With tweens 9-14 the episode was up +1000%; with boys 9-14 it was up +367%. With kids 2-11 the episode was up +450%; and with boys 2-11, it earned gains of 275%. The second episode also increased the Nicktoons Network's total viewers (P2+) by +1055% over last year.
Be a part of the Wolverine and the X-Men phenomenon!
Wolverine and the X-Men is the BIGGEST series premiere on Nicktoons Network ever! Wolverine premieres have grown each week with K6-14 and are up 91% over YAGO with K6-11. Slashing the competition - Fri. 8p premieres have outperformed Toon Disney by +31% with B6-11. The media plan for Wolverine and the X-Men is valued at over $5 Million and targets over 350 million impressions! New episodes of Wolverine and the X-Men launch every Friday at 8PM (ET) on Nicktoons! Following the first week, the lead-in to the 8PM Wolverine and the X-Men airing will be the previous week's episode! In addition to the new episodes airing on Friday, Wolverine and the X-Men will air at different times during the week in different placements to deliver maximum exposure!
For more information on Wolverine and the X-Men please visit the show website at AreYouAMutant.com or visit the show hub page at Marvel.com.
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