More Marvel News
The Spectacular Spider-Man Premieres on All-New Disney XD Channel
• The Spectacular Spider-Man premiered March 23rd to amazing ratings success on the all-new Disney XD channel.
• Spectacular Spider-Man premiered on Disney XD with 3 back to back episodes from 7:30PM – 9:00PM.
• The 7:30PM telecast grew both the B6-11 and B9-14 demographics, up 8% and 28% respectively from a week ago Even Steven's performance.
• The 8:00PM telecast grew in the B9-14 demographic, up 33% from last week's Suite Life of Zack & Cody.
• The 8:30PM telecast grew both the B6-11 and B9-14 demographics, up by 22% and 95% respectively from the prior week's Phil of the Future.
• Following its premiere, The Spectacular Spider-Man will air every Monday on Disney XD at 7:30PM.
• At the end of February, McDonald's launched a four week promotional campaign featuring Spectacular Spider-Man toys in their Happy Meals.
• The multi zoned Spectacular Spider-Man Happy Meal ushered in the 30th anniversary of the McDonald's Happy Meal program with a robust on-air, in-store and online promotional campaign and a great selection of all-new Spectacular Spider-Man toy premiums.
Be sure to check out Marvel.com's featured article on the Spectacular Spider-Man Disney XD Premiere!
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