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Marvel Super Heroes Soar Into Old Navy
Marvel Entertainment, Inc. has partnered with Old Navy to launch an exclusive collection of Marvel t-shirts featuring some of the most renowned Super Heroes in the Marvel Universe. The partnership with Old Navy, which expands Marvel's successful relationship with Gap Inc., enables Marvel to extend the reach of its popular Super Hero franchise to new audiences. The new Marvel line will be available at Old Navy stores nationwide and oldnavy.com beginning in March 2009.
Created in partnership between Old Navy, Marvel and C-Life Ltd., and designed exclusively for Old Navy, the line – which will include 12 styles of Boys' t-shirts and 5 styles of Toddler Boys' t-shirts – will feature iconic Marvel Super Heroes including Spider-Man, The Incredible Hulk, Iron Man, Silver Surfer, Captain America, Wolverine and the X-Men. Featuring trend-forward design and materials, the line includes graphics inspired by both vintage and modern Marvel comic books covers and character art.
"We are excited to work with Old Navy to bring the Marvel brand to their broad consumer base with an exclusive collection featuring Marvel's Super Heroes, expanding upon our successful relationship with Gap Inc., featuring a line of Junk Food t-shirts available at Gap stores nationwide," said Paul Gitter, President of Consumer Products for North America, Marvel Entertainment. "This partnership underpins our overall strategy to build exclusive retail partnerships and merchandising programs that open up new channels of distribution for Marvel, enabling us to further maximize the exposure for our brands, and showcases our ability to collaborate with retailers to design product lines tailored to their specific audience."
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