After 70 years in a mostly boy targeted business, Marvel is starting 2009 with a major push into the women's apparel, cosmetics and accessories markets. Since 2007, Marvel has been testing select female targeted items (such as graphic tees and jewelry) at retail and has seen great success. Building upon the success of their initial female products, Marvel has already secured a new range of licensing partners and plans to roll out a series of female-friendly products to retailers this year. Marvel's new launch into the world of female cosmetics and apparel was featured in Women's Wear Daily. Please read the full story here!