In support of the Marvel Summer Reading Challenge, Marvel has announced a two million comic book giveaway!
As announced previously, Marvel Comics is including a promotion of Free Comic Book Day (FCBD) in its Summer Reading Challenge, using a summer reading calendar to reach out to a nationwide audience of two million elementary school children through the Cover Concepts network of more than 5,000 authorized schools and libraries.
Now Marvel has announced a substantial and impressive enhancement to the Summer Reading Challenge itself: free comics!
As part of the Summer Reading Challenge, Marvel will include with the reading calendar a free copy of Marvel Age: Spider-Man #2, meaning that two million elementary school children will be getting copies of the wall-crawler's adventure in the month before FCBD!
In addition, in continued support of Free Comic Book Day, the inside front cover and last page of this specially-printed edition will read:
Spider-Man's adventures continue regularly in Marvel Age Spider-Man comics and digests. For a free copy of the comic book Marvel Age Spider-Man #1, visit your local comic shop on Free Comic Book Day - July 3, 2004. For more info and to find a comic shop near you go to www.freecomicbookday.com.
Given the scope of this promotion and the clear tie-in not only to the hype surrounding the Spider-Man 2 movie, but also Marvel's own FCBD Edition and dedication to the Marvel Age line of books , participating retailers should strongly consider increasing their orders on the Marvel FCBD Edition.
The Final Order Cutoff date for the title is May 20.