New York, NY – Cartoon Network's hit show Code Lyoko will materialize later this year as Marvel Toys introduces an all-new toy line based on this incredibly popular 2D/3D animated action-adventure series. Introduced in 2004, Code Lyoko airs in the popular MIGUZI block and is Cartoon Network's #1 show with boys 6-11, and one of the Top 10 cable shows in its timeslot with 6-11 year old boys. Marvel Toys will develop a wide range of products inspired by the adventures of Yumi, Ulrich, Odd and Jeremie, ordinary students turned action heroes, as they travel through the virtual digital world of Lyoko in their quest to save the universe.
Code Lyoko tells the story of a group of students who discover the existence of a mysterious parallel universe called Lyoko, where a supercomputer threatens to take over the world. It's up to the four boarding school students to help Aelita, a humanoid being inside Lyoko, to stop the renegade program X.A.N.A and his plans to attack their world. Jeremie, the genius of the team, helps the group "virtualize" into the 3D Lyoko universe. With special powers, vehicles and weapons, they fight to keep the world from falling under XANA's control.
The Marvel Toys line for Code Lyoko includes 5" action figures and role play toys. The line will hit stores beginning in August 2006. Products will range in price from $7.99 to $14.99. Highlights include:
5" Action Figures August 2006, SRP $7.99, Ages 4+
Fully poseable action figures of both heroes and monsters feature each of their signature powers. Each figure is an exact replica of their cartoon inspirations, and come complete with action features and accessories.
- Ulrich with Transforming Chamber
- Laser Arrow Launching Odd
- Fan Launching Yumi
- Projectile Launching Block
- Mega Tank
Role Play August 2006, SRP $14.99, Ages 4+
Code Lyoko is all about empowering kids, and Marvel Toys is ready to do the same with two great sets inspired by two of the heroes from the series – Odd, agile as a cat, who sees into the future and uses laser arrows to bring XANA's monsters down and Ulrich, the stop-at-nothing martial artist who uses his laser sword, speed and the ability to replicate himself to save the world.
- Odd Dress Up Set includes 2 plush paws, an arrow launcher and 5 laser arrows
- Ulrich Dress Up Set includes headband, motion-activated light & sound samurai sword and sheath
PVC Packs August 2006, SRP $7.99, Ages 4+
Wish that you could watch your favorite episode of Code Lyoko and play right along with the action? With these Code Lyoko PVC Packs, you can! Like a virtual episode-in-a-box, each set in this Code Lyoko assortment is themed around one of your favorite episodes. Just turn the TV on, crack open your package, and play right along! Even when the episode ends, use your creativity and make up new stories that get Yumi, Odd, Ulrich, and Jeremie closer to meeting their goal of saving the Earth! Complete with 5 different 1"-2 1/2" PVC figures, each set features a special diorama as seen in one of the Code Lyoko episodes.
- Virtual Desert Battle
- Virtual Ice Battle
- The Factory
About Marvel Toys
Marvel Toys is the internal toy division of Marvel Entertainment Inc. With a library of over 5,000 characters, Marvel Entertainment, Inc. - formerly known as Marvel Enterprises, Inc. - is one of the world's most prominent character-based entertainment companies. Marvel's operations are focused on utilizing its character franchises in licensing, entertainment, publishing and toys. Areas of emphasis include feature films, DVD/home video, consumer products, video games, action figures and role-playing toys, television and promotions. Rooted in the creative success of over sixty years of comic book publishing, Marvel's strategy is to leverage its character franchises in a growing array of opportunities around the world. More information about Marvel can be found on the company's World Wide Web site, which is located at www.marvel.com
FOR MORE INFORMATION AND/OR ARTWORK PLEASE CONTACT:
Jeffrey Klein/Karen Silberg/Ann Hinshaw Jennifer Pagliuca
Dan Klores Communications Marvel Toys
MARVEL TOYS, a division of MARVEL ENTERTAINMENT, INC. TM and © 2006 Marvel Entertainment, Inc. All Rights Reserved.