Mr. Potato Head gets ready to slice, blast and smash into action as he takes on the Marvel Universe in a series of collectible toys launching Summer 2013. Under license from Hasbro Inc. and Marvel Entertainment, PPW Toys is launching a line of Mr. Potato Head figures wearing the costumes of the beloved Marvel Super Heroes! These unique collectible toys will initially be previewed at the upcoming NY Toy Fair in February. Although several Marvel characters have already received the Mr. Potato Head treatment by Hasbro (Spider-Man and Iron Man), the PPW Toys line of figures is targeting fans and collectors
Like other co-licensed Spuds developed from PPW Toys, the new Marvel line is being designed with collectors in mind from the start. The attention to detail, scale and consistent design elements will make these a must-have for both Mr. Potato Head and Marvel fans of all ages. The Spuds are fully-functioning collectible toys with a variety of fun components to mix and match, or collectors can proudly display them thanks to their compact size and design intricacy. The line-up for 2013 includes Wolverine, Iron Man and Thor and the line will be available at specialty retailers and e-tailers starting Summer 2013.
Created in 1952, Mr. Potato Head, the first toy to be featured in a television commercial, became an instant hit with youngsters. In the past 60 years, the beloved character has emerged as an American icon, a true evergreen brand with broad demographic appeal. For more information on PPW Toys go to www.ppwtoys.com, www.facebook.com/ppwtoys or www.twitter.com/ppwtoys.