The figures are presented in mystery boxes with 11 known designs shown on packaging and one mystery chaser figure. The series is sold either as individual boxes ($12.95 each plus tax) or as a complete tray ($310.80 each plus tax). There is also a mystery box combo pack featuring Hawkeye ($24.95 each plus tax).
The figures were designed by Disney Design Group artist Thomas Scott. He consulted with fellow Disney Design Group artist and former Marvel Comics illustrator Casey Jones on the series. Thomas also worked with Marvel illustrators for the packaging designs.
The series will be released at D Street in Downtown Disney West Side at the Walt Disney World Resort, and at D Street in the Downtown Disney District at the Disneyland Resort. The series will also be found at Disney Stores in the United States starting October 11. The Disney Stores in the United Kingdom will release the series on October 21.