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Engaging Toy Line Based on Universal Pictures' and Imagine Entertainment's Upcoming Animated Feature Film and PBS KIDS' Telev

Interactive Plush Tickle 'N Giggle Curious George Highlights Film-Based Line New York, NY - After honing his skills in the colorful pages of the H.A. and Margret Rey books for decades, Curious George is coming to the big screen in his own self-titled animated feature film on February 10, 2006, to the small screen as the star of his own TV series and is the inspiration behind an all-out licensing and merchandising program. As the Curious George master toy licensee for Universal Studios Consumer Products Group, Marvel Toys is bringing a variety of film-based toys to retail shelves including vehicles, adventure sets and various plush items that capture the essence of the character that so many generations have grown to love. Curious George film-based product swings into retailers in January 2006. Leading the way, and what is sure to become a hit with kids and parents alike, is the Tickle 'N Giggle Curious George. This 14" plush Curious George has six different tickle spots that will get him to giggle -- one under each of his arms, one on each of his feet, one under his chin, and one on his tummy. George also has a secret tickle spot that when found will make him laugh so hard that he'll shake. His secret tickle spot is random and is never in the same place twice, encouraging the natural curiosity in every toddler to find that spot each time! This adorable plush item will be available in January 2006 for the suggested retail price of $24.99. In 2007, Marvel Toys will help kids continue to enjoy the adventures of their inquisitive friend with an engaging line tied to The Adventures of Curious George, the all-new animated television series launching on the coveted PBS Ready to Learn block. Narrated by William H. Macy, the series will focus on math, science and early engineering. Marvel Toys' line will introduce a line of related learning toys beginning in January 2007. More highlights of the film-based line include: Adventure Sets January 2006, SRP $9.99, Ages 3+ These 4" action figures and accessories have simple action features that will enable kids to join George in his adventures as he explores the world around him. - Bi-Plane Adventure with 2-speed motorized pull back and go action! - Balloon Adventure with balloon ride action! - Space Adventure with light-up action! - Go-Cart Fun with 2-speed motorized pull-back and go action! Bump N Go's January 2006, SRP $9.99, Ages 2+ George rides, collides and keeps on goin' in these motorized Light 'n Sound Bump 'n Go vehicles. - Taxi Train - Fire Truck - Taxi Themed Plush with Book January 2006, SRP $14.99, Ages 3+ These high-quality 14" plush feature George in various themed outfits and accessories. Each style includes an exclusive story book or activity book with a matching theme. Assortment 1: - Fire Man - Sweet Dreams Assortment 2: - Tool Time - Water Fun - Birthday Party Bean Bag Pals January 2006, SRP $5.99, Ages 3+ Curious George has always been a handful but nothing quite like this before! That's because each squishy, squashy, 8-inch bean-stuffed Curious George fills each little hand that holds him with the sweetest smile and softest heart. - Hoodie - Overalls - Baseball T-shirt - Butterfly - Curious Pose - Hawaiian ### About Curious George film Universal Pictures and Imagine Entertainment bring Curious George, the original "monkey see, monkey do" chimp, to the screen in an all-new animated adventure based upon the beloved tales that have been enchanting readers for more than 60 years. George, the inquisitive little guy with an insatiable taste for adventure, sets off in a brand new tale for the big screen, where his spunky and fun-loving nature endears him to new friends he meets along the way and (of course) lands him in a series of (mis-) adventures. Produced by Brian Grazer, Ron Howard, Jon Shapiro and David Kirschner, Curious George is directed by Matt O'Callaghan. Will Ferrell (Elf, Old School) lends his voice to The Man With the Yellow Hat. Dick Van Dyke, Drew Barrymore, David Cross, Eugene Levy and Joan Plowright are also among the distinguished cast of voices. This film has not yet been rated. Please consult www.filmratings.com or www.parentalguide.org for more information. About the Curious George television series Imagine Entertainment, WGBH Boston and Universal Studios Home Entertainment Family Productions (USHEFP), are producing an animated Curious George preschool television series based on the literary classic. The series airs Monday through Friday on PBS Kids starting Fall 2006. Curious George will use George's insatiable curiosity as a way of acquainting preschoolers with key concepts in math, science and design engineering technology. The series will encourage inquiry and curiosity, promote hands-on exploration, and show parents and caregivers how to support children's science and math-related play. George's memorable misadventures from dismantling clocks to rounding up errant bunnies will offer a perfect vehicle for motivating kids to expand their own investigations of the world. William H. Macy will narrate the series. About Universal Studios Consumer Products Group Universal Studios Consumer Products Group is responsible for global licensing and retail strategies as well as building brand recognition of the extensive catalogue of NBC Universal properties. Universal Studios Consumer Products Group is a unit of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% controlled by Vivendi Universal. About Marvel Toys Marvel Toys is the internal toy division of Marvel Entertainment Inc. With a library of over 5,000 characters, Marvel Entertainment, Inc. - formerly known as Marvel Enterprises, Inc. - is one of the world's most prominent character-based entertainment companies. Marvel's operations are focused on utilizing its character franchises in licensing, entertainment, publishing and toys. Areas of emphasis include feature films, DVD/home video, consumer products, video games, action figures and role-playing toys, television and promotions. Rooted in the creative success of over sixty years of comic book publishing, Marvel's strategy is to leverage its character franchises in a growing array of opportunities around the world. More information about Marvel can be found on the company's World Wide Web site, which is located at www.marvel.com FOR MORE INFORMATION AND/OR ARTWORK PLEASE CONTACT: Jeffrey Klein/Karen Silberg/Ann Hinshaw Jennifer Pagliuca Dan Klores Communications Marvel Toys 212-685-4300 212-576-4000 Jeff_Klein@dkcnews.com jpagliuca@marvel.com Karen_Silberg@dkcnews.com Ann_Hinshaw@dkcnews.com



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