Marvel News

News Marvel Video Game News

Hasbro kicks off major toy...

 

 
Spider-Man 3 Toy Launch Details
Hasbro kicks off major toy launch with dozens of killer new Spider-Man toys in stores starting March 24

Posted: 2007-03-23    Updated: 2007-03-27 09:30:50


   

 
Hasbro's unleashed a number of Marvel action figures over the past few months, but on March 24, they're going all-out with dozens of new Spider-Man toys.
Check out a few of the figures below or head over to the galleries to see all the figures, in and out of the packages.

--Spider-Man 3 Movie Action Figures
--Three Exclusive, Limited Edition Figures
--Spider-Man Classic Action Figures
--Spider-Man Ooze Attack Action Figures
--Spider-Man Superhero Squad 2-Packs
--Other Hasbro Spider-Man Toys

Itchin' for more? Watch this hilarious Spider-Man toy commercial, read on for more on the megalithically huge launch and then head to your local toy store to get your hands on the hot swag!



In anticipation of SPIDER-MAN swinging back into theaters on May 4, 2007 in Columbia Pictures' Spider-Man™ 3 movie, Hasbro (NYSE: HAS) is spinning a web of excitement and enthusiasm among superhero fans worldwide as it launches its new line of Spider-Man 3 and SPIDER-MAN classic toys, games, and collectibles in stores on Saturday, March 24, 2007.

Celebrating one of the most popular superhero characters of all time, Hasbro's SPIDER-MAN toys and games build on the success of the character that has ruled the pages of comic books for more than four decades. Hasbro's SPIDER-MAN toys and games offer something for everyone – from movie action figures perfect for any collection to a DELUXE SPINNING WEB BLASTER, the ultimate accessory in SPIDER-MAN role play.

"The amazing SPIDER-MAN continues to be a favorite icon within the world of toys and entertainment," said Eric Nyman, Vice President of Marketing on Hasbro's Marvel business. "This weekend, collectors, kids and kids-at-heart will finally be able to get their hands on the much anticipated toys linked to one of this summer's hottest movies."

Fans wishing to receive a special "Spider Reminder" wake-up call this Saturday morning may register at www.hasbro.com/spiderman. At Hasbro's SPIDER-MAN site, fans will also learn how to crack "The Secret of the Symbiote", a code embedded on some of the new product packages that will result in 100 code-crackers winning an exclusive prize. They can also submit questions for SPIDER-MAN creator Stan Lee, who will post answers to selected questions on the website on Thursday, March 29.

Highlights of the Hasbro SPIDER-MAN toys that can be found at retailers nationwide on March 24, 2007 are listed below:

SPIDER-MAN 3 products

DELUXE SPINNING WEB BLASTER
(Approximate retail price: $24.99, refills: $5.99; Ages 5 & up)
Now web-slinging action isn't just for Spider-Man! Hasbro delivers the most realistic web-slinging experience ever with the DELUXE SPINNING WEB BLASTER. The amazing web blaster creates spiral webs with special web fluid. The blaster can also blast water. Included is one can of web fluid, with refills available separately.

SPIDER-MAN 3 MOVIE ACTION FIGURES
(Approximate retail price: $7.99; Ages: 4 & up)
Hasbro's line of Spider-Man 3 action figures will give kids and collectors the figures they need to recreate the most exciting scenes from the movie. A total of 28 figures will be released in 2007, including all the movie villains and a variety of Spider-Man figures with different powers, including Spider-Man with Web-Launcher, Spider-Man with Battle Action, and Spider-Man Web Spin Attack.

Also Available on March 24, 2007

MR. POTATO HEAD SPIDER SPUD
(Approximate Retail Price: $9.99; Ages: 2 & Up)
Everyone's favorite potato wants to be America's favorite super hero! MR. POTATO HEAD, the iconic face-changing potato friend for kids, becomes the web-slinging hero, SPIDER SPUD, in a super hero make over. Kids will be able to have all kinds of mix 'n match fun with this wacky spud dressed as Spider-Man. SPIDER SPUD comes with potato body plus 12 mix 'n match parts, including ears, eyes, nose and glasses, for a quick change back to Peter Parker Potato.

SPI-DOG INTERACTIVE MUSIC COMPANION
(Approximate retail price: $34.99; Ages 8 & up)
Continuing the blockbuster success of the I-DOG Interactive Music Companion – the little dog with big sound, Tiger Electronics introduces SPI-DOG Interactive Music Companion. SPI-DOG is styled to look like Spider-Man and will move and groove to any music he hears! Plug SPI-DOG into your music system (not included) and you'll hear your tunes through his built in speaker. As the music plays his face will display light patterns and his head and ears will dance along! Catch SPI-DOG in a musical web adventure! SPI-DOG is compatible with most music players. Two AA batteries are required, but are not included.

SPIDER-MAN & FRIENDS SUPER PAL SPIDER-MAN
(Approximate Retail Price: $29.99; Ages: 18 Months to 3 years)
Spider-Man, a hero that both moms and kids love, switches from your child's daytime pal to his or her nighttime pal. In the daytime mode, soft and cuddly SUPER PAL SPIDER-MAN says fun phrases when you press his chest and makes web-slinging sounds when you squeeze his hand. When it's bedtime, switch to nighttime mode and SUPER PAL SPIDER-MAN will "fall asleep" next to you as he cuddles with his web blankie. (The volume is also adjustable for quiet time!)


About HASBRO
Hasbro (NYSE: HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

About Spider-Man 3
Columbia Pictures' Spider-Man™ 3 reunites the cast and filmmakers from the first two blockbuster adventures for a web of secrets, vengeance, love, and forgiveness that will transport worldwide audiences to thrilling new heights on May 4, 2007.

In Spider-Man™ 3, based on the legendary Marvel Comics series, Peter Parker has finally managed to strike a balance between his devotion to M.J. and his duties as a superhero. But there is a storm brewing on the horizon. When his suit suddenly changes, turning jet-black and enhancing his powers, it transforms Peter as well, bringing out the dark, vengeful side of his personality that he is struggling to control. Under the influence of the suit, Peter becomes overconfident and starts to neglect the people who care about him most. Forced to choose between the seductive power of the new suit and the compassionate hero he used to be, Peter must overcome his personal demons as two of the most-feared villains yet, Sandman and Venom, gather unparalleled power and a thirst for retribution to threaten Peter and everyone he loves.

Columbia Pictures Presents A Marvel Studios/Laura Ziskin Production Spider-Man® 3 starring Tobey Maguire, Kirsten Dunst, James Franco, Thomas Haden Church, Topher Grace, Bryce Dallas Howard, James Cromwell, Rosemary Harris, and J.K. Simmons. The film is directed by Sam Raimi. The screenplay is by two-time Oscar® winner Alvin Sargent and the screen story by Sam Raimi & Ivan Raimi and based on the Marvel Comic Book by Stan Lee and Steve Ditko. The producers are Laura Ziskin, Avi Arad, and Grant Curtis. The executive producers are Stan Lee, Kevin Feige, and Joseph M. Caracciolo.


About Marvel Entertainment, Inc.
With a library of over 5,000 characters, Marvel Entertainment, Inc. is one of the world's most prominent character-based entertainment companies. Marvel's operations are focused on utilizing its character franchises in licensing, entertainment, publishing and toys. Areas of emphasis include feature films, DVD/home video, consumer products, video games, action figures and role-playing toys, television and promotions. Rooted in the creative success of over sixty years of comic book publishing,
Marvel's strategy is to leverage its character franchises in a growing array of opportunities around the world. For more information visit www.marvel.com.

About Columbia Pictures
Columbia Pictures, part of the Columbia TriStar Motion Picture Group, is a Sony Pictures Entertainment company. Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America (SCA), a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution; operation of studio
facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in 67 countries. Sony Pictures Entertainment can be found on the World Wide Web at http://www.sonypictures.com.

About Spider-Man Merchandising, LP
Spider-Man Merchandising, LP, the limited partnership comprised of Marvel Enterprises, Inc. and Sony Pictures Consumer Products Inc., oversees the licensing and merchandising for the Columbia Pictures and Marvel Entertainment Spider-Man™ feature films. The Spider-Man™ feature films are all based on the Marvel character.

Spider-Man 3, The Movie ©2007 Columbia Pictures Industries, Inc. Spider-Man, the Character: TM & © 2007 Marvel Characters, Inc. All Rights Reserved.

# # #

 

 
Reader Comments:
   

 


blogs
videos
rss feeds
Spider-Man 1967 Episode 15
''The Spider and the Fly'': A mysterious character called the Human Fly is toying with Spider-Man by leading him away from a site and then stealing jewelry at the site. Spider-Man must outsmart the Human Fly to get to the bottom of the fiasco. ''The Slippery Dr. Von Schlick'': Spiderman encounters a slippery villain named Dr. Von Schlick in the middle of a fire. After losing him a second time while trying to prevent a barge from sinking, Spider-Man has no option but to stop this menace once and for all.
 
Japanese Spiderman, Episode 19
''Phantom Boy and a Village that Doesn't Exist on a Map'': A strange boy enters Takuya's life and claims to know his secret identity. The boy leads Spiderman to a hidden village where he pleads for help to save his sister. After encountering some hostile villagers, Spiderman discovers that this was no oridnary rescue. The boy's sister is being held captive by the Iron Cross Army!
 
Tom Brevoort's Take My Trade Video Update
Executive Editor Tom Brevoort comes face to face with a copy of FANTASTIC FOUR #1. But is the end of Take My Trade? Watch and find out!
 
Fantastic Four: WGH - Episode 23
During a confrontation with Diablo, Johnny is exposed to a potion that makes him more powerful. Unfortunately, the potion also begins to turn him evil.
 
X-Men: Evolution - Season 4, Episode 47
Professor Xavier is called off to Scotland when he learns that he has a son—who has been kidnapped! With the X-Men in tow, Professor Xavier arrives in Scotland only to learn that his son is not who he says he is.
 
X-Men (1992) - Season 1, Episode 11
A mutant named Bishop travels through time from 2055 AD to the present in order to stop a member of the X-Men from assassinating an important figure. But when he comes to the present he can't remember who the assassin is and turns to the X-Men for help.
 
Marvel Hotline: Amazing Spider-Man Annual #36
Marc Guggenheim talks about what it's like writing about the legendary Spidey in the AMAZING SPIDER-MAN ANNUAL#36.
 
The Weekly Watcher: July 4, 2009
Alexa Mendez ends this short star spangled week with some big Marvel news including the release of CAPTAIN AMERICA REBORN #1, a reminder to pick up some cool CAPTAIN AMERICA REBORN swag, the first look at VENGEANCE OF MOON KNIGHT and more!
 
Marvel vs. Capcom 2 Featurette Episode 2
It's Hulk vs. Zangief in the first episode of this new "Marvel vs. Capcom 2" video series. Get ready to experience the New Age of Heroes in a whole different way!
 
Spider-Man 1967 Episode 14
''The Golden Rhino'': The Rhino is back and he's stolen two truckloads of gold to make a shining statue of himself. Now, Spider-Man must find a way to stop the unstoppable Rhino! ''Blueprint For Crime'': When Spider-Man foils a heist by the Plotter and his two lackeys Cowboy and Ox, the villains decide to capture Spider-Man. After discovering the plan, Spider-Man uses himself as bait and sets a trap that leads straight behind bars.
 
Marvel On Location: Reborn On Sale
Marvel.com Editor Ryan Penagos, aka Agent M, visited Midtown Comics in New York City to check out the buzz surrounding the release of CAPTAIN AMERICA REBORN #1.
 
Japanese Spiderman, Episode 18
''The Boy Who Restores His Faith In His Mother'': The Iron Cross Army causes disturbances around Japan in order to incite confusion and break the human spirit. A young boy and and his mother are framed by the Iron Cross Army and falsely accused of stealing five million yen. After hearing of their plight, Spiderman decides to help and comes across the fearsome machine bem Carnivorous Plant!
 
Fantastic Four: WGH - Episode 22
After several attacks from Iron Man suits, the Fantastic Four track down Tony Stark. It turns out Doom was behind the attacks, and now the Four have to face both Iron Doom and Iron Man under Doom's control.
 
Marvel One on One: Brian Michael Bendis
Writer Brian Michael Bendis goes one on one with us to go in-depth about his hit series DARK AVENGERS.
 
X-Men (1992) - Season 1, Episode 10
The immortal mutant Apocalypse turns mutants who journeyed to Muir Island seeking the fictitious cure into the Horsemen – Famine, Pestilence, War, and Death. The Horsemen start destroying everything across the planet and the X-Men must battle the horsemen to prevent further suffering.
 
X-Men: Evolution - Season 4, Episode 46
After being kidnapped on an airplane by Omega Red, Wolverine manages to escape to a nearby forest. There he finds his clone, X-23, on a mission to destroy the person responsible for creating her, Madame Hydra. Now the two team up to take on Hydra and destroy the Hydra base.
 
Bono & The Edge Interview Clip 1
Bono and The Edge discuss the connections between comic books and rock/punk music in this behind the scenes video interview for the "Spider-Man Turn Off the Dark" Broadway Musical.
 
Bono & The Edge Interview Clip 2
The Edge and Bono talk about relating to Peter Parker as a super hero with humble origins in this behind the scenes video interview for the "Spider-Man Turn Off the Dark" Broadway Musical.
 
Julie Taymor on Directing Spider-Man
Julie Taymor describes how she prepared for "Spider-Man Turn Off the Dark" and how she plans to direct this big Broadway musical in this behind the scenes video.
 
Julie Taymor on Turn Off the Dark
Director Julie Taymor explains how "Spider-Man Turn Off the Dark" gained its name in this special behind the scenes video.