Shellhead’s coming back for even more anime action to defend the world from a greater evil in the “Iron Man: Rise of Technovore”!
The original direct-to-video movie, coming in 2013, unites Iron Man with War Machine, Hawkeye, the Black Widow and the Punisher in an all-new storyline.
After its debut at today’s Marvel Television panel at New York Comic Con, we’ve got the full first trailer for the film right here on Marvel.com—but that’s not all! Scroll down beneath the trailer to get even more details on the project from Producer Megan Thomas Bradner!
“Harrison Wilcox--my colleague and fellow producer on the project--and I are in charge of making sure the Marvel DNA is apparent from the beginning,” explains Megan Thomas Bradner, Producer of “Iron Man: Rise of Technovore.”
“[We facilitate] the communication between all the various parties involved, meaning we follow it from concept to story to script, through design and production, and [then] finally voice recording, to ensure we’re all on the same page creatively and to make sure it feels ‘Marvel.’”
|"Iron Man: Rise of Technovore" key art|
Although the “Iron Man” anime television series finished production a while back, Bradner revealed how the creative team wanted to spend more time with this character.
“He has so many cool stories to tell, so we took all the things we loved from the series and just ramped them up to eleven,” says Bradner. “We really got to know Tony Stark in the series, and thought this was an opportunity to really focus on Iron Man with more armor, more tech and more interaction with other Marvel characters.”
Iron Man has made his way to Japan before, so having him revisit the anime genre was something the creative team really wanted to do, since there was a lot of character development to play around with.
“Iron Man is a natural fit for anime,” Bradner elaborates. “It’s a medium that’s comfortable with telling more mature stories. There’s a breadth and depth to both the storytelling and characters, and though [he] works great in our kid-targeted animation, there’s a whole universe of stories out there. It’s [also] nice not having to limit ourselves. That, and it’s always exciting to see the beautiful spin Madhouse gives things.”
With the announcement of “Iron Man: Rise of Technovore” also came the first details on some of Tony’s co-stars in the movie, including Nick Fury, Black Widow, Hawkeye, the Punisher and Ezekiel Stane.
Wait, the Punisher?
“Punisher is there for a reason,” promises Bradner. “A part of what’s great about the Marvel Universe is seeing our different characters interact, so we wanted to take this opportunity to do that, to see old Shellhead making his way through the Marvel Universe and how he might deal with someone unexpected.”
The creative teams in both Japan and America wanted to make “Rise of Technovore” accessible for those familiar with Iron Man’s continuity as well as those who are newer to the comic realm.
“We really worked together as a team on shaping the story,” continues Bradner. “We’re all big comic fans, but we also wanted to make sure the story worked for people new to the characters, and that it worked as a feature-length animated story.
“There were characters we wanted to use, and runs on the title that we loved--Matt Fraction and Salvador Larroca’s run is probably one of the best runs on Iron Man ever—but we didn’t want to do just a straight adaptation. And so it wasn’t until [writer] Brandon Auman came in that the story started to take shape.”
Auman, who previously served as Story Editor on “Iron Man: Armored Adventures” and has also written for “The Avengers: Earth’s Mightiest Heroes!,” came into the picture and really “knocked it out of the park in no time at all,” according to Bradner.
“Brandon is an animation veteran, and knows both the rewards and occasional limitations of animation,” she mentions. “We looked at the series, and looked at what worked and what could be [improved upon], so there’s a ton more action, more Marvel characters, more heart and a huge worldwide threat.”
With Tony’s world now firmly established in anime thanks to the series, the movie provided its creators with a larger scope to tell their story.
“The series was very much the Tony Stark we’re all familiar with, a witty, super-smart playboy who’s trying to make up for his past,” Bradner describes. “As a fish-out-of-water in Japan, he wasn’t different, but his situation was.”
“He’s not tied to any one location in ‘Iron Man: Rise of Technovore.’ He’s forced to go on the run from S.H.I.E.L.D., which sends him around the world trying to track down Ezekiel Stane. ”
One thing remains constant between the series and “Iron Man: Rise of Technovore,” however, and that’s animation studio Madhouse which Bradner has the opportunity to work with again.
“Madhouse is great, and they’re very generous partners. They’re so inventive and they have some really cool takes on Marvel characters--wait until you see the Punisher in action! [Director] Hiroshi Hamasaki’s [work] is gorgeous, and we were lucky to get him.
“I get to walk, talk and breathe Iron Man for months at a time,” Bradner also adds. “What’s not to love? But seriously, I really wanted to push the Marvel quotient this time around, so I’m glad we were able to bring in Black Widow and the gang.”
Can’t make it to the convention? Follow along on the Marvel Events App & events.marvel.com, and visit marvel.com/nycc2012, the best way to get exclusive videos, real-time announcements from the convention floor and up-to-the-minute panel, in-booth, and signing schedules of all your favorite Marvel creators!